Judge, 1927-04-23 · page 2 of 36
Judge — April 23, 1927 — page 2: what you’re looking at
What you’re looking at
# Analysis This is a **Packard automobile advertisement**, not a political cartoon. The page promotes Packard motor cars using an unusual juxtaposition: a fierce tiger emerges from the car's window, accompanied by the slogan "The supreme combination of all that is fine in motor cars." The advertisement attempts to convey **power and aggressive capability** through the tiger imagery. The text emphasizes the car's performance—its "vast reserve power," responsiveness to the accelerator, and ability to handle city traffic and mountain grades. The tiger serves as a metaphor for the vehicle's strength and dominance on the road. The Packard brand is positioned as superior through qualities of "smartness, beauty and comfort," targeting affluent buyers seeking prestige. This is commercial messaging, not satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“The supreme com- bination of all that is fine in motor cars” PoweErR + The soft purr of the Packard motor hardly hints its vast re serve power. Yet a touch of the accelerator and the great car leaps forward with the eagerness of a living thing. In its swift response to the driver’s will lies the promise of superb and sustained perform: ance. Mile after mile through the starts and stops of the crowded city, hour after hour on the long pull of the mountain grade, the Packard proves superior to all requirements — Packard power Packard design—widely imitated but never equalled—has long been recognized as an outstanding combination of smartness, beauty and comfort. And Packard power —now unsurpassed in any motor car— offers matchless traffic agility, hill climb- ing ability and, when emergency demands it, speed. Packard distinction— Packard power! A combination of qualities which has re- stored to many thousands of new owners their waning zest in now reigns supreme. AS PACKARD“ | s Kk THE MAN wuo OWNS ON comicbooks.com