Judge, 1927-04-16 · page 36 of 36
Judge — April 16, 1927 — page 36: what you’re looking at
What you’re looking at
This is a **cigarette advertisement**, not satire or political commentary. It's a 1927 Camel cigarettes ad by R.J. Reynolds Tobacco Company. The image shows two well-dressed men and a woman in 1920s attire examining a Camel cigarette pack. The ad's rhetoric is purely commercial: it claims Camel's "goodness"—quality tobacco, skillful blending, consistency, and honesty—makes it the world's leading cigarette. **For modern readers:** This represents pre-regulation tobacco advertising, when cigarette companies could make health and quality claims freely without scientific evidence or health warnings. The emphasis on "goodness," "truthfulness," and "sincerity of purpose" is notably ironic from a contemporary perspective, given what we now know about tobacco's dangers. The aspirational imagery (fashionable people, sophisticated setting) was typical marketing that associated smoking with status and desirability—tactics later restricted by advertising regulations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
©1927 Why Camel leads the world GOODNESS has made Camels the leader of the world that they are today. Goodness means the quality of the tobaccos from which they are made, the skill with which the to- baccos are blended to bring out the fragrance, to produce the mildness, to give that subtle quality and taste that smokers find only in Camel. R. J. Goodness means such a standard of uniformity that the billionth or the trillionth Camel is sure to be just as good as the first. It means the honesty, the truthfulness, the sin- cerity of purpose to make and keep Camel the leader—the cigarette most preferred by the greatest number. Have a Camel! REYNOLDS TOBACCO CO, WINSTON-SALEM, N. C. QUADRI-COLOR CO., JAMAICA. N Ys comicbooks.com