Judge, 1927-04-16 · page 2 of 36
Judge — April 16, 1927 — page 2: what you’re looking at
What you’re looking at
# Analysis This is primarily an advertisement disguised as humorous Q&A content, promoting Judge Jr.'s book "Here's How" (a cocktail recipe collection). The illustration shows a flapper-era couple in 1920s attire, reflecting Prohibition-era drinking culture. The jokes mock contemporary social institutions and figures through alcohol references: - "Gordon Water" and cocktails as life's focus - Night clubs as places for "suckers" - A "flask" as a kick in the pants - "Andrew Volstead" (the congressman who authored Prohibition) gets a crude response The humor relies on readers' familiarity with 1920s speakeasy culture and anti-Prohibition sentiment. The coupon at bottom solicits one dollar for the drink recipe book—a direct sales mechanism using entertainment as bait. The satire targets both Prohibition itself and the social pretensions of Jazz Age nightlife.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ASK ME SOME MORE! Q.—What is meant by BlottoP A.—Being fried. Q.—What is Gordon Water? A.—White liquor with a Gordon Label. Q.—What is a Night Club? A.—A place where all-day suckers go. Q.—What is a Flask? A.—A kick in the pants. Q.—What is Liberty? A.—A statue. Q.—Who is Andrew VolsteadP A.—!!PXX—!! Q.—What is the Anti-Saloon League? A.—A body of water. Q.—What makes the world go ’round? A.—Cocktails. Q.—Who paid the rent for Mrs. Rip Van Winkle? A.—Two other fellows. Q.—Has your Grandmother an old Fireman’s hat? A.—No. Q.—What was the spirit of 76? A.—Rum. Q.—Who writes “High Hat”? A.—Judge, Jr. Q.—What new book by him contains 55 drink recipes? A.—“Here’s How.” Q.—How much does it cost? A.—One dollar. Q.—What is a coupon for? A.—To cut out and mail. Jupce, Jr., 627 West 43rd St., New York City. Will you send me a copy of “Here’s How”? Am enclosing a dollar. comicbooks.com