Judge, 1927-04-09 · page 2 of 36
Judge — April 9, 1927 — page 2: what you’re looking at
What you’re looking at
# Analysis of "They Jeered at Me—When I Mixed Them a Cocktail!" This is primarily **advertising content**, not political satire. The page promotes a bartending instruction book called "Here's How!" by Judge Jr. The narrative describes a social climber who couldn't make cocktails and was mocked by peers. After learning mixing techniques from the book, he became popular and gained professional advancement through this newfound skill. The illustration shows the social humiliation (left: two men laughing at him on a couch) contrasted with his redemption (right: men and a woman applauding his cocktail prowess). This reflects **Prohibition-era culture** (1920s-1930s) when bartending knowledge was socially valuable despite legal alcohol sales being banned. The ad targets men seeking social status through entertaining skills.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
They Jeered at Me— When I Mixed Them a Cocktail! HAD never been called on to make a cocktail before and I thought, of course, I could do it as well as the rest of the bunch. When they asked me to mix up some cocktails I told them I wasn’t no bar- tender, but they laughed and said, “oh, it’s easy!” They kept after me until finally I tried it and I'll never forget that terrible moment after I passed around the cocktails! I could see them whispering among themselves and making terrible faces. Then I heard one of them say, “My Gawd! What a drink!” and my _ embar- rassment was something terrible. I mixed some more and drank with them, pretend- ing I thought they were great, but everyone laughed. I stammered and sat down! And that was the way it always was—I was always trying to im- press others with my abil- ity—-and always failing miserably. Why couldn't I mix good cocktails like other men and win ap- proval and applause? Often I saw men not half as hard working as I was, make a brilliant perform- ance with a shaker. In 15 Minutes a Day And then, suddenly, I dis- covered a new easy method which made me popular and in demand overnight. I learned how to mix drinks that were so smooth they would slip out of the glasses. When I passed them around, the crowd that formerly jeered at me actually applauded me! Soon I had won salary increases, promotion, popularity and power! Today I am able to rise to any occasion (that is, up to the 10th round) and I am always ready to meet any emergency, such as the people downstairs, or cops. Send For This Amazing Book I accomplished all this by spending just a few minutes a day with a little book called “Here’s How!” by Judge, Jr. It contains 55 brand-new drink mix- tures, and your friends will be amazed when they try them! Jupce, Jr. 627 W. 43rd St. New York City. Please send me a copy of your famous book, ‘“Here’s How!” Am enclosing a dollar. I don’t want to be jeered at! comicbooks.com oe es