Judge, 1927-04-02 · page 2 of 36
Judge — April 2, 1927 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily a **puzzle contest advertisement** rather than political satire. Judge magazine is promoting a picture puzzle competition where readers cut out fifteen pieces and assemble them, then mail the result to "Judge, Jr." at the provided address. The puzzle pieces depict **drinking-related imagery**: a cocktail shaker, bottle, citrus juicer, fruit basket, cocktail glass, and a caricatured face (likely representing a drunk person). This reflects the **Prohibition era context**—the imagery appears to ironically reference illegal alcohol despite the 18th Amendment's ban. The prize is a copy of a "drink recipes" book titled "Here's How," sold for one dollar. The ad's humor relies on this oblique reference to forbidden beverages during a period when such content was necessarily subtle or coded.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Picture Puzzle for Perspicacious People ERE is a picture H puzzle, Little Readers, which, if put together properly, will bring you more innocent fun and happiness than you can shake a stick at. What is pleasanter, on Judge, Jr. 627 West 43rd St. New York City Dear Junior: Here’s a dollar for a copy of your new drink book ‘Here’s How.” long, cold winter evenings, than to sit by a blazing fire and put together pretty little picture puzzles! I can think of lots more pleasant things, say, lean- ing up against a bar, but let’s not go into that now. s 7E have on this page fifteen cunning little pieces to be cut out and fitted together. The little reader who is bright enough to accomplish this wins a great big prize. In fact, all he has to do is to cut out the piece in the lower left-hand corner, write his, or her, name and address on it, enclose a dol- lar and send it to one Judge, Jr. The big prize will come by return mail in the shape of Junior's new book of new drink recipes, “Here’s How.” S a matter of cold turkey, this here now puzzle isn’t worth a darn unless you've got a copy of “Here’s How” in the house. FTER all, our motto is “Hon- esty is the best policy,” and we wish to be perfectly frank with you. “Here’s How” is really worth about five bucks a copy, but in order to make room for spring styles, we are selling a limited number at the ridiculous price of one dollar. comicbooks.com