Judge, 1927-02-26 · page 36 of 36
Judge — February 26, 1927 — page 36: what you’re looking at
What you’re looking at
This is a **Camel cigarette advertisement**, not satire or political commentary. From 1927, it shows businessmen at a social gathering with an oversized Camel cigarette package displayed prominently above them. The ad uses the phrase "Have a Camel!" as a social catchphrase, claiming it expresses universal pleasure and contentment. It emphasizes quality (Turkish and domestic tobaccos) and promises the cigarette won't leave an unpleasant aftertaste. For modern readers: this represents pre-regulation tobacco advertising that made health and addiction claims freely. The "happiest words" framing attempts to make smoking a marker of social sophistication and friendship. This type of advertisement—depicting cigarettes as purely pleasurable with no health warnings—became illegal in the U.S. decades later as smoking's dangers were established.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The happiest words A SAYING becomes universally popular if its expression recalls an experience of pleasure. “Have a Camel!” are the three happiest smoke words ever uttered because no other cigarette ever gave the world so much enjoyment. To millions of experi- enced smokers, Camels are contentment realized. Camel has become the most popular smoke of all time because of quality. Camels contain the choicest Turkish and Domestic tobaccos that nature grows. Then these superb tobaccos are given a blending that can be found in no other R. Jj. in the world cigarette. The largest tobacco organiza- tion in the world puts its all and its best into Camels. You could smoke, end to end, a mile of Camels—they will never tire the taste, never leave a cigaretty after-taste. We invite you now to introduce your- self to the finest made. Millions of friendly voices are calling you to the mildest, mellowest fragrance that ever came from a cigarette. Once you know what they mean, no words can com- pare with “Have a Camel!” REYNOLDS TOBACCO COMPANY, WINSTON-SALEM, N. C. QUADRI-COLOR CO., JAM sICH comicbooks.com