Judge, 1927-02-26 · page 27 of 36
Judge — February 26, 1927 — page 27: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**, but rather a **full-page advertisement** for LEE Tire & Rubber Company of Conshohocken, Pennsylvania. The page features: 1. **Top illustration**: An aerial/bird's-eye sketch of the Conshohocken factory and surrounding town, depicting the manufacturing facility nestled in a scenic, tree-covered landscape—emphasizing the company's picturesque location. 2. **Right side**: A photograph of an actual LEE tire. 3. **Text**: Marketing copy arguing that quality tires depend on manufacturers' *integrity and purpose*, not just materials. LEE claims superiority by promising tires that deliver "more miles at the price" than competitors expect. 4. **Logo**: "SMILE AT MILES"—a play on words promoting tire durability. The ad appeals to consumer trust in the company's traditional values and dealer support. There is no political satire here—this appears to be a Judge magazine advertiser using the publication's space for tire promotion, likely from the early 20th century based on the vehicle types mentioned (pneumatic, solid, puncture-proof tires).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SMILE AT MILES bends—a place of historic beauty and romance. Here, between treeclad hills, the factory where LEE of Conshohocken plies his craft. Cons/ ohocken r Is EASIER to make a tire that sells fast than one that travels far. Good tires, of course, must have good stuff in them. All tire builders can get the best materials if they want to. Some of us do. The real difference in tires is, after all, in the makers of them, their purpose in the work, what they are really trying to do. Your interest in a tire is in what it will do; the miles at the price. Ours is in making it do more than you expect. You can depend on LEE of Conshohocken for integrity that is traditional. Any LEE dealer can prove it to you; his service is no less trustworthy than the tires themselves. Pneumatic tires for passenger cars, trucks and buses. Solid tires for commercial use. And the celebrated LEE Puncture Proof tires in both high pressure and balloons. LEE TIRE & RUBBER COMPANY CONSHOHOCKEN, PA. comicbooks.com