Judge, 1927-02-26 · page 25 of 36
Judge — February 26, 1927 — page 25: what you’re looking at
What you’re looking at
This is a **Frigidaire refrigerator advertisement disguised as cartoon humor**, targeting domestic tensions of the early 20th century. The joke: A husband complains about rubbery celery at dinner; his wife retorts that if he'd finally buy the promised Frigidaire refrigerator, the vegetables would stay crisp—and perhaps his temper would too. The implication is that poor food quality (caused by lack of refrigeration) creates marital conflict. The satire works on multiple levels: it acknowledges that appliances don't solve real relationship problems, yet simultaneously argues that Frigidaire *specifically* can prevent "perilous problems" originating in the kitchen. The ad emphasizes Frigidaire's superior cooling technology (frost coil system, General Motors backing) over competitors. For modern readers: This reflects an era when electric refrigeration was still a luxury item and a selling point for marriage harmony—treating appliance ownership as solving domestic discord, a concept that feels quaint today but reveals period anxieties about housekeeping and gender roles.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“You'll pardon me, my dear, if L decline to eat this rubber celery!" “And you'll pardon me, darling, if L remind you again that the Frigidaire you've been promising to get will keep celery as crisp as your own temper." A Frigidaire is NOT a panacea for domestic difficulties. But for those little differences that originate in the pantry and culminate in the dining room, a Frigidaire HAS solved many a perilous problem! Because, with Frigidaire, one’s desserts are always so— one’s butter always firm, one’s celery never reminiscent of garden hose—one’s cream supreme! To be sure, it is Frigidaire that has the frost coil direct cooling system, the system that keeps its air content 12° colder without ice. But then, with the resources of General Motors behind it, why shoulda’ t Frigidaire be the plus-perfection of electric refrigeration! It should! In fact—it IS! FRIGIDAIRE CORPORATION Subsidiary of General Motors Corporation, Dayton, Ohio. comicbooks.com