Judge, 1927-02-12 · page 35 of 36
Judge — February 12, 1927 — page 35: what you’re looking at
What you’re looking at
This is primarily **advertising content** for a cocktail recipe book titled "Here's How," presented as satirical humor in Judge magazine (likely 1920s, given Prohibition-era references). The cartoon depicts an elaborate "Cocktail Room" laboratory where drinks were supposedly researched and tested. The satire is that during **Prohibition** (when alcohol was illegal), the text humorously mentions being "sick of nothing but orange juice and Gordon water"—transparent code for forbidden alcohol. The joke targets the absurdity of Prohibition: people openly advertised cocktail recipes through mail-order while the law officially banned alcohol. The "$10,000,000 laboratory" and pseudo-scientific presentation mock how elaborate and serious people treated circumventing the law. Judge magazine itself was satirizing Prohibition's ineffectiveness and widespread public defiance of it. The advertisement's openness suggests the law was largely ignored or openly mocked by the magazine's readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
This, Gentle Readers, is the famous Cocktail Room in Judge, Jr.’s, $10,000,000 Laboratory, and it is here that all the drink recipes contained in his little book “Here's How,” were concocted and tested out. Months of research were spent, data no end collected from all parts of the world in order to make this volume the best cellar of the century. It contains fifty-six recipes and clever no end Toasts with which you can be witty and surprise your friends. With a copy of “Here's How” in your pocket you can become popular overnight and be invited to all the best places. HERE’S HOW YOU CAN GET “HERE’S HOW” Take a dollar bill, place it in an envelope and copy this letter very carefully: Judge, Jr., 627 West 43rd St., New York City. Dear Judge, Jr.: I am enclosing a dollar (one buck) for a copy of your book “Here's How.” Send it right away, as I'm sick of nothing but orange juice and Gordon water. Sincerely, P. S.—Here’s another dollar for an extra copy for my grandmother. comicbooks.com