Judge, 1927-02-12 · page 2 of 36
Judge — February 12, 1927 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **not a cartoon or satire**—it's a straightforward **product advertisement** for Eveready Layerbilt batteries, manufactured by National Carbon Co., Inc. The ad promotes the "Heavy-Duty Battery" featuring new "Layerbilt construction," emphasizing its economy and longevity compared to competitors. It claims the Layerbilt No. 486 lasts more than twice as long while costing no more than other batteries. The advertisement includes two battery product photos and technical copy explaining the construction advantages: flat current-producing elements with automatic connections that maximize usable space and provide efficient performance. This appears in *Judge*, but represents commercial advertising rather than editorial satire or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
This is the Heavy-Duty Battery in which the new Layerbilt construction provides greater economy THERE'S an important discovery in radio economy awaiting all users of loud-speaker sets who have been buying the smaller Light-Duty “B” batteries instead of the large Heavy-Duty size required by such sets. Because the Light-Duties cost somewhat less to buy they seem like an economy, but the sur- prising fact is that the Eveready Layer- bilt No. 486 lasts more than twice as long though it does not cost anywhere near twice as much. It is, therefore, much more economical—we believe it to be the most economical “B” battery ever built. Certainly it has proved this by laboratory tests and the service it has given to radio listeners in their own homes during the past eighteen months. Eveready Layerbilt’s remarkable life Space. ady Layerbilt B” Battery No, 486, for all loud - speaker sets. is due to its unique construction. other dry cell “B” batteries are bled of cylindrical cells, with waste space between them, and many soldered connections bridging the ga Several years ago we struck bold! out, away from this tradition, seckin a better method. We wanted to J waste space, minimize soldering. get more current and longer life fror a given quantity of active materia The Eveready Layerbilt is the resu This patented, exclusive battery is built in layers of flat current-producing elements, making automatic connection with each other. Every available inch inside the battery is occupied usefully. You get more battery for your money and that battery is more efficient. The Layerbilt pat- ented construction revealed layer makes auto- matic contact with 4 its neighbors, and ra fills all available Each Remember this about “B” batteries: loud-speaker sets require Heavy- ty batteries, and the Eveready Lay- rbilt has proved time and again to be » longest lasting and most economical Heavy-Duty “B” battery. Manufactured and guaranteed by NATIONAL CARBON CO., Inc. New York Canadian San Francisco ional Carbon Co., Limited onto, Ontario ay night is Eveready Hour Night— ? P.M, Eastern Standard Time, through the following stations: wear-New York wram-Cleveland —Providence wwJ-Detroit Boston won—Chicago wore ester woc-D. ‘port Philadelphia seco) Afinneapolis a~Buffalo Weed) So "Poul Pittsburgh xsp-St, Louis Cincinnati wre-Washington comicbooks.com