Judge, 1927-02-12 · page 13 of 36
Judge — February 12, 1927 — page 13: what you’re looking at
What you’re looking at
# Judge Magazine Page Analysis This page from *Judge* magazine is primarily **advertising disguised as editorial content**. The main feature is a humorous "High Hat Testing Laboratory" — a fictional facility supposedly being established beneath the Hudson River to test Prohibition-era liquor alternatives and mixers. The satire targets **Prohibition's absurdity**. The "laboratory" comically proposes testing substitutes like champagne pools, lemon-orange juice orchards, and tomato juice (suggesting early "Bloody Mary" remedies). This mocks both the enforcement of Prohibition and Americans' creative attempts to circumvent it. The page is largely **filler promoting "Here's How!" book** (priced one dollar), with reader letters commenting on Judge Jr.'s column. One Philadelphia reader sarcastically criticizes the column as cheap advertising—which the editor playfully acknowledges while denying lucrative sponsorship offers. The cartoon at bottom depicts the fictional laboratory's interior with diving contests and champagne pools, visualizing the absurdist premise. The overall tone is lighthearted mockery of Prohibition-era culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
JUDGE AIG: To be well read you must get now, Judge, Jr’s. little book “Here’s How!”—(Advt.) ft Speaking of “Here’s How!” (on sale now at one dollar the copy— Advt.) “Mae” and I got together and doped out further details of the famous “High Hat” testing laboratory, which is to be located three miles beneath the Hudson river... at the last meeting we added a special guinea pig farm for testing liquor and a lemon and orange juice tree orchard . . . it works on the same principal as the sap idea (no dirty cracks now!) and all you have to do is tap the tree .. . below “Mac” has sketched in the Champagne room quite handily . . . the pool is, of course, filled with champagne, and high and lofty diving contests will be held every other two hours, that is, if “Mac” can be induced to come out of the pool. —p— Mrs. A. F. S., of Philadelphia (home of the Sesqui-centennial), that “Judge, Jr. is a ‘bore no end,’ in his assinine and utterly innocuous column, but Judgette absolutely the last straw. Why it’s nothing but a cheap adverti ing scheme!” ... Why Mrs. S! How could you think such a thing! I’ve already turned down an offer from C. C. Pyle and sister wouldn’t take a thing—if it was nailed down! he Sally, Carol and Alice from acksonville, Florida, send in a very good receipe for sobering a High Hat up and guarantee the . it is, namely, one ice cold can of tomatoes! ... sounds as if it might work, but I’m sure I don’t know who could ever try it out around here. ph Johnny Hughes (he doesn't state where he’s from) sends in an offering for “Here’s How” (on sale now at one dollar the copy— Advt.), which comes in a little late, but nevertheless is interest- ing enough to print... . Drop (Continued on page 29) cure... AQHK WUZSHZ_ wR DPT A GSPLA TRITW ABGHIATHE a comicbooks.com