Judge, 1927-02-05 · page 36 of 36
Judge — February 5, 1927 — page 36: what you’re looking at
What you’re looking at
This is primarily a **advertising contest page**, not political satire. It promotes Black Jack Chewing Gum by inviting readers to title a picture. The image shows two children in ragged, working-class clothing discovering a large Black Jack gum wrapper—apparently meant to evoke wonder or delight at finding the product. The illustration appears designed to appeal to family audiences. The contest offers cash prizes ($500 first prize) for the best title "in 10 words or less" describing the picture's story. Eligibility is open to U.S. and Canadian residents (excluding gum manufacturers' employees), with entries due by May 25, 1927. The tagline emphasizes Black Jack's "good old licorice flavor" as the product's selling point. This represents straightforward early-20th-century advertising strategy: encourage consumer engagement and brand loyalty through interactive contests.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
REFULLER 71000 FOR TITLES TO THIS BLACK JACK PICTURE 8 cash prizes will be paid as follows: 1st Prize.... +++ $500 2nd Prize... + 250 3rd Prize .. 100 4th Prize . 50 Sth to 8th Prizes ($25 each).. 100 Here’s fun for every member of the family. This picture needs a title. Perhaps chewing Black Jack and enjoying its good old licorice flavor, although not a condition of this contest, will help you to find the winning title that fully expresses the story this picture tells. Every- body residing in the United States or Canada is eligible except employees of the manufac- turers of Black Jack Chewing Gum. « RULES « 1: Each entry must contain a title suggestion in 10 words or less and the name and address of the sender. 2: Contestants may submit as many answers as they wish. In sending in sug- gested titles white paper or the reverse side of Black Jack wrappers may be used. 3: All en- tries forthis contest must be sent to “Black Jack Titles’, Dept. 3, American Chicle Company, Long Island City, New York, and must be in before midnight May 25th, 1927. Winners to be announced as soon thereafter as possible. 4: Each entry must be sent first class mail, post- age prepaid. 5: Originality of thought, clever- ness of idea, and clearness of expression and neatness will count. 6: The judges will be a committee appointed by the makers of Black Jack and their decision will be final. If there are ties, each tying contestant will be awarded the prize tied for. Study the picture. Think of Black Jack’s deli- cious licorice flavor. Then send in your title or titles on plain white paper the size of a Black Jack wrapper (2%x3) or on a Black Jack wrapper. Contest closes at midnight, May 25th, 1927. PRESS OF WILLIAM GREEN, NEW YORK comicbooks.com