Judge, 1927-01-22 · page 2 of 36
Judge — January 22, 1927 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising**, not political satire. It promotes Judge Jr.'s book "Here's How!" — a recipe and cocktail guide selling for one dollar. The humor is self-referential: the "critics' quotes" are jokes, with famous names claiming ignorance ("I haven't read it," "Never heard of it") while Judge Jr. himself calls it his "best effort." This mock-critical approach was common advertising humor of the era. The cartoon illustration shows a jovial figure surrounded by bottles and food, embodying the book's content about recipes and drinking. The "Special Notice" about autographed copies adds urgency to the sales pitch. This appears to be a **1920s-era advertisement** — the cocktail/recipe focus and tone suggest Prohibition-era humor, when such guidebooks were commercially popular.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“HERE’S HOW!” By JUDGE, JR. ONE DOLLAR PER COPY FUDGE, JR.'S already famous book, containing over fifty delicious recipes and toasts, is now ready for a thirsty public! The first edition is limited, so get your order in early as this little volume is destined to be one of the season's best cellars! HEAR WHAT THE CRITICS SAY ABOUT IT! ANDREW VOLSTEAD—‘‘I haven't read it.’’ WAYNE B. WHEELER—“‘I know nothing about it.’’ JOHN ROACH STRATTON—“‘Never heard of it.’’ JUDGE, JR.—‘‘I consider ‘Here’s How’ my best effort.”’ EDITOR OF JUDGE—“‘ ‘Here’s How’ should be in every 100% American home. It is a searching treatise and reflects clearly the age we live in and at the same time is full of dry humor.”’ THE BARTENDER AT JOE’S PLACE—‘I couldn’t a done better meself!’’ JUDGETTE—‘I think it’s all wet!’ JUDGE, JR.’S BOOTLEGGER—“ ’s a great little book!’’ JUDGE, JR. 627 West 43d St., New York City Bane oh . Enclosed please find $ The first hundred copies - . 7 . = will be personally auto- for copies of your ‘‘Here’s How graphed by Judge, Jr $1.00 per copy. himself in person so don't delay! Sign on the dotted line! Do it now! Name Procrastination is the thief of time! Address Etc., etc., etc., etc., etc comicbooks.com