Judge, 1926-12-25 · page 36 of 38
Judge — December 25, 1926 — page 36: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward cigarette advertisement from 1926, appearing in *Judge* magazine. The page promotes Camel cigarettes as an ideal Christmas gift. The imagery shows a domestic Christmas scene with a family by a fireplace, emphasizing warmth and togetherness. The text repeatedly urges readers to "have a Camel" at various holiday moments—decorating the tree, opening gifts, relaxing by the fire. **Key marketing claims:** Camels use superior Turkish and domestic tobacco, never tire the taste, and leave no aftertaste. The ad positions cigarettes as a thoughtful gift for "those who think of others." **Modern context:** This reflects the pre-regulation era when cigarettes were openly advertised in mainstream publications and portrayed as harmless, even wholesome. The normalization of smoking in family settings, and marketing cigarettes as Christmas gifts, would be shocking to contemporary audiences aware of tobacco's health risks.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
When the tree is trimmed for the great day—when the peace and good cheer of Christmas are almost here —have a Camel! Camels represent the utmost in cigarette quality. The choicest of Turkish and Domestic tobaccos are blended into Camels by master blenders and the finest of French cigarette paper is made especially for them. No other cigarette is like Camels. They are the over- whelming choice of experienced smokers. LRO 738 © 1926 WHEN the stockings are hung by the mantel. And the children’s tree is ablaze with the gifts and toys for tomorrow’s glad awakening. When joyously tired at midnight you settle down by the languishing fire — have a Camel! For to those who think of others, there is no other gift like Camels. Camel en- joyment enriches every busy day, increases the gladness in giving, makes life’s antic- ipations brighter. Before Camel, no cigarette ever was so good. Camels are made of such choice tobac- cos that they never tire the taste or leave a cigaretty after-taste. So on this Christmas Eve, when your work for others is done — when you're too glad for sleep with thoughts of tomorrow’s happiness — have then the mellowest— Have a Camel! Remember your few closest friends with @ supply of Camels for Christmas Day and_ the days to come. Mail or send your Camel cartons early, so that they will be delivered in ampi> time. R. J. Reynolds Tot Company _ Winston-Salem, N. 88 OP WILLIAM GREEN, NEW YORE comicbooks.com