Judge — November 27, 1926 — page 8: what you’re looking at

What you’re looking at

# "Getting That New Car Home Before Another Model Comes Out" This satirical cartoon, signed by Cesare Forbell, mocks the rapid pace of automotive innovation and obsolescence in early 20th-century America. The chaotic scene depicts an elaborate, precarious contraption being used to transport a newly purchased car—suggesting the vehicle is so fragile or hastily assembled that normal transport won't work. The joke critiques how quickly automobile manufacturers released new models, making recent purchases feel instantly outdated. The machinery, wild activity, and falling tools emphasize the absurdity of the situation. By exaggerating the difficulty of simply getting a car home before it becomes obsolete, the cartoon satirizes both consumer anxiety about keeping up with technological progress and the automobile industry's aggressive marketing of "improved" models.