Judge, 1926-11-27 · page 11 of 36
Judge — November 27, 1926 — page 11: what you’re looking at
What you’re looking at
# "High Hat" - Judge Magazine Satire This page satirizes American manufacturers' aggressive advertising practices in the 1920s. The main cartoon depicts a man overwhelmed with unsolicited gifts from manufacturers—hats, cigarettes, cravats, candy, and a cigarette lighter—sent to promote their brands. The satire's point: manufacturers are creating an absurd culture where young men are essentially walking advertisements, dressed head-to-toe in branded merchandise. The writer sarcastically addresses "Manufacturers of America," questioning whether this is the proper "style" for youth, suggesting the practice is undignified and ridiculous. The accompanying text discusses various entertainment and social topics (nightclubs, Broadway shows featuring Gertrude Lawrence and George Gershwin), plus complaints about a "Dictionary of Slang" contest receiving duplicate entries. The cartoon critiques consumerism and corporate branding as intrusive and dehumanizing—concerns surprisingly modern for the Jazz Age era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
IMIG: Well, as the old sayin’ “Out | of the fryi Tr | THE MANUPACTURE OF | AMERICA. (kindly remove your hats, Lads). in their cagerness to cover up my) embarrassment and nudity have crashed through nobly with the following items, to wit, and » . One (1) hat name on request), Three what have you. . ) cravats Fre mentioned the name once!), One (1) large packs of cigarettes (the lind you walle a mile for), Owe (1) eSavers. Two (2 package of 1 pairs of gloves, and very nice ones too, One (1 bay of four (re forgot Hal Ha! Ha! One 1) box \ of candy, One (1) hhox of Shred- ded Wheat, One (1) bathingsuit. One (1) pair of trou- and ) very nifty cigar ette lighter heart is overflow ing with — emo- tion and T cannot find words to ex- press my gratitude but stay! MAN- UPACTURERS OF AMERICA! Look upon me here! You) made me what Loam to-day! Do you realize what) this means, MANU- FACTURERS OF AMERICA, to the young folk of this great’ and glorious country of ours? Is this the style Lam to set for our younger set? Ye Gods! No! Think, just: think, MANUFACTURERS OF AMER- ICA, of our young men going out on the public highways clad thusly and thinking all the time that the wearing the last | array! No, no, no, no, no, by all means, no! Need I say more, MAN- | UFACTURERS OF AMERICA? OF course not! are gasp in xarl —9 If you will look closely at) the sketch you will see that Mae got it all wrong. . .. he forgot to put in the gloves and the cravats and he could have pictured me, just as well as not, sitting in some expensive car! But what make of car, you say? Ah, yes, What make of presents, the © speaking te lighter, Which has my name all engraved on it and everything, evidently was sent Lome from some unknown source eee there was no name on the box and no letter aecompanied it so it certainly couldn't have come from an advertiser! a ainly started something when I got the bright idea of getting up a Dictionary of Slang... .¢ tbout three million letters, well, mebbe one any- way, have been coming into. this office every day, and for every phrase there are a hundred duplications so remember, Lads, the first under the Wire gets the two bucks! he Another “wow” has hit town . Gertrude Lawrence in “Oh Kk with seven, count ‘em, hits by ¢ Gershwin 2... Gertrude is just about) twelve million dollars, and Betty Compton, who is already a member of the JupGe club, comes within a couple of cents of that... .. and f ind Dixon and Vietor Moore 2... . if you want the “six best steppers” just’ get any piece n the show, but “Maybe™ and Someone to Watch Over Me” are the best LWA T= Speaking of night clubs, me and the win Oaks” girl friend went to the the other evening, and it’s pretty good this year... . the “entertain ment” is terrible, also the crowd. but Paul Specht and his orchestea is there and its very attractive .. next week this department will) re view the “County Pair.” (Advt ft \ friend of mine, at least T thought he was, called me up the other day and invited me to a Baby Party, and like John the Sap L went! We sat up on high chairs and had cock- tails in nursing bottles! Wouldi't that massacre you! After this Pm going to send my sister to those darn things! Which gives me an idea! 1 think sister ought to have a cohinin of her own for the “My Dears” well, vy not? comicbooks.com