Judge — November 20, 1926 — page 2: what you’re looking at

What you’re looking at

# Analysis This is a **Fisk Tire Company advertisement**, not political satire. The image shows a black bear approaching a road sign advertising "Time to Retire—Get a FISK" tires, with rocky terrain and scattered small objects in the background. The ad employs a pun: "retire" (rest/stop working) versus tire (automobile part). The bear—a wild animal in its natural habitat—is presented as an unlikely customer, creating humor through incongruity. The implication is that even in remote, dangerous conditions, one should use Fisk tires for safety. The copyright shows 1906 and The Fisk Tire Company, Inc., Chicopee Falls, Massachusetts. This represents early automotive advertising using anthropomorphic humor and wordplay to promote product reliability.