Judge, 1926-10-09 · page 36 of 36
Judge — October 9, 1926 — page 36: what you’re looking at
What you’re looking at
This is a **Chesterfield cigarette advertisement**, not political satire. The image shows an elegantly dressed man in a hat and bow tie with two younger figures, apparently demonstrating or presenting cigarettes. The phrase "True to form as usual" suggests the ad is emphasizing product consistency and reliability. The illustration is credited to "Willard Garlick" (or similar). Published by Liggett & Myers Tobacco Company, this represents vintage cigarette marketing that normalized smoking across social contexts and age groups—practices now illegal in advertising. The "true to form" slogan emphasizes brand loyalty and consistency, a common early-20th-century advertising approach. This reflects pre-regulation tobacco marketing when such ads appeared regularly in mainstream publications.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“True to form as usual” ‘ (* lelland Goan Chesterfield Liccrrr & Myers Tosacco Co. PRESS OF WILLIAM GREEN, NEW YORK comicbooks.com