Judge, 1926-10-02 · page 36 of 36
Judge — October 2, 1926 — page 36: what you’re looking at
What you’re looking at
This is a **Camel cigarette advertisement**, not satirical content. It uses the prestigious setting of a horse show—specifically hunters' competition with jumps—to market cigarettes to an affluent audience. The ad associates smoking Camels with leisure, refinement, and social status. The images show well-dressed spectators at an exclusive equestrian event, implying that sophisticated people smoke this brand. The text emphasizes quality: "choicest Turkish and Domestic tobaccos" and paper "made especially in France." The pitch targets aspirational consumers: "Millions who could well afford to pay more will smoke only Camels." This framing positions Camel as a luxury choice despite its reasonable price. By modern standards, the most striking aspect is the casual promotion of cigarettes as a healthful social enhancer that adds "well-being to every friendly occasion"—claims that would be illegal today. The 1926 date reflects an era before tobacco's serious health risks were widely acknowledged or regulated.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
VV hen it’s hunters’ day at the horse show—and the best jumpers in the land are soar- ing over the hedges —have a Camel! aT anes - | m WHEN it’s the most excit- ‘ ing day at the horse show. When the famous hunters take water jump, wall and rail in faultless perform. ance—have a Camel! For, all the world over, no other cigarette cheers and satisfies like a Camel. The golden enjoyment of Camels makes every happy holiday happier, adds the sense of well-being to every friendly occasion. Camels are made of the choicest Turkish and Domestic to- baccos grown—they are the cigarettes that never tire the taste, never leave a ciga- retty after-taste. Millions who could well afford to pay more will smoke only Camels. So as you join the gay throngs at the horse show. After each thrilling event— know then the enjoyment of the finest in cigarettes. Have a Camel! No other cigarette in the world is like Camels. Camels contain the Our highest wish, if you choicest Turkish and Domestic tobaccos. The Camel blend is the f de not yeti know, Camel A . ° quality, is that you try triumph of expert blenders. Even the Camel cigarette paper is them. We invite you to the finest—made especially in France. Into this one brand. of ciga- compare Camels with any rettes is concentrated the experience and skill of the largest tobacco other clgaretie ‘made ‘at organization in the world. any price. R. J. Reynolds Tobacco Company ‘Winston-Salem, N. C. © 1926 PRESS OF WILLIAM GREEN, NEW YORK T comicbooks.com