Judge, 1926-09-25 · page 36 of 36
Judge — September 25, 1926 — page 36: what you’re looking at
What you’re looking at
This is primarily an **advertisement for Silver King Ginger Ale**, disguised as humorous social commentary about 1920s bridge parties. The satirical framing mocks the era's obsession with auction bridge—a newly popular card game that allegedly caused such heated arguments between married couples that the ad jokingly suggests alcohol is necessary to prevent domestic violence ("Why I Shot My Husband"). The page includes character sketches of recognizable social types: "Miss Connie Swanks" (a modern woman who plays cards competitively), "The Big Sofa Man from Davenport" (a philanthropist who flirts with female bridge players), and "Alonzo Q. Beam" (an untrustworthy character who frequents speakeasies). The humor targets 1920s anxieties about changing gender roles, marital tension, and bridge-party culture. The underlying message: serve Silver King Ginger Ale at your bridge parties to smooth over conflicts and keep guests entertained. The advertisement frames the product as essential to successful social entertaining.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MISS CONNIE SWANKS one of those charming debs bly good sport and all that of thing. Plays a man’s game fact, she can outstrip men in most 1 what you THE BIG SOFA MAN FROM DAVENPORT M ®t J. Slamington Boom 4 present philandering ...er..er, we mean philanthropy—is educating the complete chorus of the and Vanities. In bridge bigger and better slams and ca be interested in a five-cent game Hostess—make him keep his coat on! Silver King plus will help. \RMOUR indsome. Of shim. It i puts it, “Qu'est-ce que vous His mere presence is ruinous to the game of susceptible ladies. Revive his victims with Sil- ver King AUCTION ee BRIDGE or—Wohy I Shot My Husband H EAVEN knows why—but bridge parties are given. It is considered dangerous to fur- nish revolvers to guests, especially if husband and wife are playing as partners. Two hours after the play has started, you (keen hostess that you are) will observe that what you had intended to be abridge party has degener- ated into a round-robin contest of individual debating societies seated at your tables. It is then time to follow the suggestions con- tained in this advertisement. Made with famous Silurian Mineral Water and bottled only at the Spring, Waukesha, Wisc., Silver King Products Corp., 247 Park Ave., New York. HE SIMPLY MUST BE INCLUDED you are married, etiquette demands that in- cidentally you in n uch a party as this. A e end of the eve: q 1! undoubt- edly find him in the kitchen with the other boys who onsider a Silver King highball worth cight fines ILVER KING EXTRA DRY GINGER ALE “The Best Mixer” ALONZO Q. BEAM gentlemen, is the Rumor hath nts night clubs are padiocked He fosters new when they work. He is y at any party, for nobody n anything. Suggestion to hostess: Use one bot- tle of Silver King Ginger Ale served ver his head. PRES OF WILLIAM GKEEN, NEW YORK comicbooks.com