Judge — September 25, 1926 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising**, not editorial satire. It displays Design No. M-20, a Fisk Tire Company advertisement featuring a neon sign reading "TIME TO RE-TIRE / Get a FISK" visible through a dark storefront window. A dog sits on the floor below the sign, looking up at it. The humor is a **visual pun**: the dog appears to be heeding the advertisement's call to "retire" — the dog looks tired or weary, making the tagline work on multiple levels. It's a clever play on the double meaning of "tire" (exhaustion vs. the product). This is a commercial advertisement using anthropomorphized animal appeal typical of early 20th-century marketing, not political or social satire. The copyright notice attributes it to The Fisk Tire Company, Inc., Chicopee Falls, Massachusetts.