Judge, 1926-09-18 · page 36 of 36
Judge — September 18, 1926 — page 36: what you’re looking at
What you’re looking at
This is a **Camel cigarette advertisement**, not a political cartoon or satire. Published in 1926 by Judge magazine, it's a straightforward commercial promoting cigarettes to aspirational, leisured audiences. The ad depicts three well-dressed figures enjoying an "Indian summer" countryside outing—evoking upper-class recreational pursuits like fox hunting ("the coach and four"). The imagery romanticizes smoking as integral to genteel leisure and natural beauty. The text emphasizes Camel's "Turkish and Domestic tobaccos," superior blending, and French cigarette paper—appealing to sophistication and quality. There is no satirical content here; Judge simply sold advertising space to major corporations like R.J. Reynolds. **For modern readers**: This reflects 1920s marketing that openly linked cigarettes to lifestyle aspiration and social status, before health warnings existed. The casual, celebratory tone toward smoking—and targeting of leisure-class imagery—would be unthinkable in contemporary advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
fr Bh " hen Indian summer days are come—and with gay companions you saunter over the friendly fields —have a Camel! No other cigarette in the world is like Camels. Camels contain the choicest Turkish and Domestic tobaccos. The Camel blend is the triumph of expert blenders. Even the Camel cigarette paper is the finest—made especially in France. Into this one brand of ciga- rettes is concentrated the experience and skill of the largest tobacco organization in the world. © 1926 WHEN Indian summer days are here. And the smoky haze lies over the fields. When the merry notes of the horn, sounding after the coach and four, remind you of other days —have a Camel! For life is never so com- plete, so joyous as when a lighted Camel sends up its fragrant smoke. On city street or country road, in any season of the year, no other cigarette was ever so rich and fragrant—so smooth and mellowy mild. When you become a Camel smoker, there’s no end to your enjoyment, for they never tire the taste. You'll never get choicer tobaccos, more superbly blended, than you get in Camels. So, this perfect autumn day as your trail leads over the fields or along the turn- ing road— Have a Camel! PRESS OF WILLIAM GREEN, NEW YORK Our highest wish, if you 1do not yet know Camel quality, is that you try them. We invite you to compare Camels with any other cigarette made at any price. R. J. Reynolds Tobacco Company Winston-Salem, N. C. comicbooks.com