Judge — September 4, 1926 — page 27: what you’re looking at

What you’re looking at

This is a **tire advertisement** disguised as a cartoon joke, not political satire. The scene depicts two men in 1920s attire examining a car (license plate: D9-1926) outside a storefront. One man boasts about achieving perfect driving—staying "out of the rough and on the fairway" (golf terminology applied to driving). When asked how, he credits "Kelly-Springfield Tires." The humor relies on a **golf metaphor**: good tires keep you on the "fairway" (the proper road) rather than in the "rough" (poor road conditions or ditches). It's a clever product endorsement using wordplay familiar to the affluent, golf-playing demographic Judge targeted. This represents typical 1920s advertising strategy: embedding product promotion within humorous editorial content.