Judge, 1926-08-21 · page 36 of 36
Judge — August 21, 1926 — page 36: what you’re looking at
What you’re looking at
This is a **Camel cigarette advertisement**, not political satire. The page presents a 1926 marketing campaign promoting cigarettes for vacation leisure. The advertisement features an idealized outdoor scene—a couple relaxing by a lake or river with mountains in the background—positioning Camel cigarettes as essential vacation companions. The text emphasizes the cigarette's quality tobaccos and "perfect" blending, claiming they won't leave an unpleasant aftertaste. The ad includes a notable cultural claim: Camels are "the password to friendliness, everywhere," even in remote areas where "trade and people have not come." This reflects early 20th-century advertising's confidence in American consumer products as universal social currency. For modern readers, the page demonstrates how openly cigarettes were marketed before health warnings existed—directly associating smoking with happiness, relaxation, and outdoor enjoyment. The aspirational lifestyle imagery and health/taste claims would be legally prohibited in contemporary advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Camels are sold wherever civilization has its stores. If going into the deep woods or far back in the mountains where trade and people have not come, better take several cartons of Camels with you. You'll find “Have a Camel” the password to friendliness, everywhere. hen vacation time has come again—and you’re off in your car for the land of carefree outdoors —have a Camel! WHEN glad vacation time again is here. Ah, then — when straight ahead lie the great woods and sparkling waters of your own out- doors—have a Camel! For each happy day is more satisfying, more rest- ful for the companionship of Camels. Camels have never been known to tire the taste—they are made of such choice tobaccos. Cam- els are so perfectly blended that they never leave a cig- aretty after-taste. Rolled into Camels is the utmost in cigarette goodness and enjoyment. So as you start away for a deserved vacation. As the long road calls you on to unexplored land. When each day you feel more joy- ously rested—taste then the perfect contentment. When it’s your right to be happy, have the best cigarette made, regardless of price. Have a Camel! Our highest wish, if you do. not_ yet know and enjoy Camel quality, is that you may try them. We invite you to com- pare Camels with any cigarette made at any price. R. J. Reynolds Tobacco Company Winston-Salem, N. C. PRESS OF WILLIAM GaEEN, NEW YORK comicbooks.com