Judge, 1926-07-17 · page 36 of 36
Judge — July 17, 1926 — page 36: what you’re looking at
What you’re looking at
This is not a cartoon or satire, but rather a **straightforward cigarette advertisement** from 1926. The page features photos of beachgoers and promotes Camel cigarettes as the ideal reward after surfing and swimming. The advertisement's appeal is to associate smoking with healthy outdoor recreation and youthful vigor. It emphasizes Camel's "mildness" and claims superiority over competitors through superior tobacco blending. The messaging links cigarette consumption to wellness—positioning smoking as a natural complement to "healthful exercise." From a modern perspective, this reveals how openly tobacco was marketed in the 1920s, even *explicitly connecting smoking to athletic activity*—something now recognized as deeply misleading health marketing. The ad's confidence in tobacco's virtue contrasts sharply with current understanding of smoking's dangers, making it a historical artifact of how differently cigarettes were promoted in the pre-regulation era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a plunge in the cool, bracing surf— and battered and wet with spray, you climb out on the welcoming sand —have a Camel! Camels contain the very choicest tobaccos grown in all the world. Camels are blended by the world’s most expert blenders. Nothing is too good for Camels. In the making of this one brand we concentrate the tobacco knowledge and skill of the largest organization of tobacco experts in the world. No other cigarette made is like Camels. They are the overwhelming choice of experienced smokers, © 1926 WHEN the surf is running in from the sea. And you plunge in to shoulder aside the foam-topped rollers. When you climb out, glow- ing, and join the crowds on the beach—have a Camel! For after healthful exer- cise, no other cigarette in the world satisfies the taste like Camels. Camel mild- ness and mellow fragrance is the awaited award of mil- lions of experienced smok- ers. Camels are rolled of the choicest tobaccos nature grows—they never tire the taste. Camels are the expert blend that did away with cigaretty after-taste. So this sparkling day as you start for the cool, rest- ful beach. When with meas- ured strokes you have tried your strength against the breakers — know then the most fragrant mellowness ever made into a cigarette. Have a Camel! PRESS OF WILLIAM GREEN, NEW YORK hen you’ve taken Our highest wish, if you do not yet know and enjoy Camel quality, is that you may try them. We invite you to com: pare Camels with any other cigarette made at ‘any price. R. J. Reynolds Tobacco Co. Winston-Salem, N. C. comicbooks.com “