Judge — July 10, 1926 — page 36: what you’re looking at

What you’re looking at

This is a full-page advertisement for Lucky Strike cigarettes, not a political cartoon. The ad features an ornate decorative border framing a circular photograph of cigarette-related items—a cigarette pack labeled "CIGARETTES" and what appears to be smoking accessories. The tagline "It's Toasted" was Lucky Strike's actual advertising slogan, emphasizing their toasting process. The copy claims that smoking Lucky Strikes "for a change" will make smokers choose them permanently. This reflects early 20th-century cigarette marketing, when such claims about product superiority and consumer loyalty were common advertising rhetoric. The ad targets smokers through appeal to quality and habit-formation.