Judge, 1926-07-03 · page 23 of 36
Judge — July 3, 1926 — page 23: what you’re looking at
What you’re looking at
This page contains a **slogan-writing contest** ($500 in prizes) where readers submit advertising slogans paired with product pictures. The sample advertisement shown—a woman holding a Kelly handbag with text "It costs no more to buy a Kelly!"—demonstrates the expected format. The **"Polar Notes"** section is satirical commentary on Arctic exploration trends. It mocks the contemporary fascination with polar expeditions by: 1. Joking about a businessman collecting flags at the North Pole for the Eskimo Chamber of Commerce 2. Predicting Arctic fashion (galoshes) will become trendy in "Poleite circles" 3. Suggesting song titles capitalizing on polar fever ("When the Pole is cold up yonder") 4. Referencing explorers Amundsen and Hoff in a comic operetta 5. Satirizing real estate speculation by suggesting the newly-proven "no land" at the North Pole will be subdivided and sold anyway The humor targets both the era's polar exploration mania and aggressive American commercialism—even impossible locations get real estate schemes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
$500 for Slogans First P: Tuirp, SECOND, $100— ourTH PRIZES OF $10 Eacu (In case two or more Contestants sub- mit the same winning Slogan each will receive the prize) Rules for the € Pick your own Product up a good Slogan to go with it. It can be an original one, or a well- known one. Paste the picture of your Product and its accompanying Slogan on a piece of white paper. You may submit as many Products and Slogans as you wish, Product and its ‘ontest and think but each ompanying Slogan must be on a separate sheet of paper. Send your answers to the Slogan Editor of Jupce, 627 West 43d Street, New York Ci This Contest CLOSES August 20 at midnight and all entries received after that date will be thrown out. ALSO none can be returned. Winning SLOGANS will be published in the September 18 issue of JUDGE. The Following Well-known Adver- tising Men will be the Judges: BRUCE BARTON, of Barton, Dur- stine & Osborn; H. W. DICKIN- SON, of Se Batten Co.; GILBERT SY, of J. Walter Thompson : CONKL IN MANN, of Griffin, Johnson & Mann; FRANK PRE BREY, of Frank Presbrey Co.; FRANK SEAMAN, of Frank Sea- man Co, PRICE 15 CENTS (This is a sample of how it's done.) Polar Notes Te with the nailed stock who impales cigarette boxes and the like in Central Park has just heen offered a flattering contract. by the Eskimo ( to take entire ch: flags dropped by w at the North Pole. Galoshes and Arctics will he fash- ionable in Poleite circles this winter. gentleman of Commerce f collecting the ‘k end air tourists Aurora scene in the We suggest, “Pole > tem,” for the musical Or why not, “When the number. Pole is cold up yonder, Tl be there.” Hoff, the Nor- will now render, “Tm | flitting pretty o'er the top of the | Amundsen and wegian duet, w that it has been definite proven that there is no land n Pole, the Aqua Marine Realty pany will subdivide and offe comicbooks.com