Judge, 1926-06-26 · page 36 of 37
Judge — June 26, 1926 — page 36: what you’re looking at
What you’re looking at
This is a **cigarette advertisement**, not political satire. The R.J. Reynolds Tobacco Company exploits American patriotism by connecting Camel cigarettes to Fourth of July celebrations and national freedom. The ad uses nationalist rhetoric—Independence Day parades, military defenders, bands and cannon—to frame smoking as an act of patriotic enjoyment. It claims Camel's introduction "decreed the end of tired taste," presenting the cigarette brand as itself a symbol of American liberation and progress. The photograph shows a crowd celebrating Independence Day. The accompanying text argues that enjoying Camels represents "the deepest goodness that ever came from a cigarette," conflating commercial consumption with civic virtue. By modern standards, this represents **aggressive marketing of an addictive, carcinogenic product** using nationalist symbolism—practices now illegal in most democracies. The copywriting's earnest tone obscures that it's fundamentally a commercial appeal disguised as patriotic messaging.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
When Fourth of July bands are playing—and the cannon are roaring out their celebration of another day of Independence and Freedom —have a Camel! WHEN the noisy shouts and songs of freedom burst forth on Independence Day. And bands and parades and booming cannon join in the joyous celebration. When you think again that our country and the men in it must be free—have aCamel! For no other cigarette ever brought such liberation to so many millions of smokers. On the day of its birth, Camel decreed the end of tired taste, of ciga- retty after-taste. Mild and mellow flavor, full enjoy- ment have made Camel the most celebrated name in the history of smoking. So this Independence Day, as you watch our coun- try’s defenders march by in inspiring parade — know then the deepest goodness that ever came from a ciga- rette. Have the utmost in smoking enjoyment. Have a Camel! Camels represent the utmost in cigarette quality. The choicest of Our highest wish, if you Turkish and Domestic tobaccos are blended into Camels by master : $y Cleet quali, blenders and the finest of French cigarette paper is made especially é i, corey for them. No other cigarette is like Camels. They are the 7 We invite you to com- overwhelming choice of experienced smokers. < Seaae noes hon) = e. R. J. Reynolds Tobacco ‘Company Winston-Salem, N. C. PRESS OF WILLIAM GREEN, NEW YORK comicbooks.com