Judge, 1926-06-19 · page 34 of 36
Judge — June 19, 1926 — page 34: what you’re looking at
What you’re looking at
This page primarily consists of **advertisements and filler content** rather than political satire. The main elements include: **Advertisements** for various products: Glover's dandruff treatment, a "Morley Phone" hearing device for deaf users, skin condition remedies, a leg-straightening garter, and the "Wichita Ideal Tobacco Cure." **The satirical content** appears in the "Unpublished Testimonials" section, which mocks tobacco company advertising practices. A fictional testimonial describes how quitting cigarettes (via the Wichita cure) solved numerous household problems—leaky roofs, late milkmen, broken clocks. The absurdity escalates until the writer admits he simply borrowed cigarettes from friends instead, undermining the product's credibility. **The joke**: This section satirizes **fake testimonials** common in patent medicine and tobacco advertising of the era. The increasingly ridiculous claims and the admission that the "cure" didn't actually work expose how manufacturers fabricated customer endorsements. The title "Why the Ad Men Have to Write Their Own" suggests advertisers invented testimonials because no genuine satisfied customers existed. The cartoon contest winner above shows humorous cow drawings with tobacco-related captions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Tt will tell your things you should know Write Dept. AC54. H1. Clay Glover Co., Ine. 119-121 Fifth Ave. New York leamen and 114 Fitth Aves Dept. 0-38" New York “DON'T SHOUT” “I can hear you with the MORLEY PHONE.” f is invisible, weightless, fortable, inexpensive. No aul, wires nor rubber. Can b: used by anyone, young or old, The Morley Phone for the DEAF is to the ears what glasses are tothe eves. Write for Free Bookiet con- Laing testimonials of users all over ‘the county. It describes causes of deafness; tells how gud why the MORLEY PHONE relieves. Over 100,000 so The Morley Company, 10 South 18th St., Dept. 774, Philadelphia Skin Troubles Cleared Up—often in 24 hours. To prove you can be rid of pimples, blackheads, acne eruptions on the face or body, barbei eczema, enlarged pores, oily or shiny simply send me your name and address today—nocost —no obligation. ‘CLEAR-TONE tried and tested in over 100,000 caser—used like toilet water—is simply magical in prompt reaulta. You can repay the favor by. tellin Iriends; if not, the los is mine. WRITE E. S. GIVENS, 425 Chemical Bldg, Kansas City, Mo. BOW LEGS? "This Garter (pal Makes Trousers Hang Straight 1f Lege Bend In or Out A Na Free Bookiet—Fiain Spang Envelope THE RTER Dept. 23 NEW LONDON, NEW HAMP. EF you liked this Number of JUDGE we are sure you will enjoy the NORTH POLE NUMBER which comes out JULY 3 Winner of Draw Your Own Conclusions Contest No. 43 A.J. Pepping, 6 Wegman Court, Jersey City, N. J. Unpublished Testimonials Or Why the Ad Men Have to Write Their Own Wichita Ideal Tobacco Cure U UNTIL come three or four years back now my wife used to lie awake nights, but worrying about the cigarettes Ismoked—I always was careless about putting them out, or vice versa. Anyway, our home was going to the The roof leaked, the milkman was always late, our clocks were run down, even the elec- tric chairs in the library were out of order. Oh, Mr. Wichita, it was awful. Then, finally, some kind friend (an agent, I believe) told my wife about your Wichita Ideal Tobacco Cure— money back if you can get it. Well, sir, right away we sent for your free illustrated booklet with special rates for large parties, since I ain't no slouch myself. Your copyrighted plan about not buying any more cigarettes worked Of course, I borrowed them from my friends for a while, but now I ain't got none no more and so I only smoke on the street which ain't very often as I'm too weak to go out. Anyways smoke only cigars. Since I got your instructions I’m a new man—and the hell of a lot wiser. Yrs. truly, Solution of Last Week’s Puzzle out fine. Cc comicbooks.com