Judge, 1926-06-19 · page 32 of 36
Judge — June 19, 1926 — page 32: what you’re looking at
What you’re looking at
This page announces Judge magazine's contest offering $500 in total prizes for advertising slogans. Contestants submit a product and accompanying slogan for judging by prominent advertising executives of the era. The sample image shows a fashionable woman holding a large hat with the slogan "It costs no more to buy a Kelly!" — advertising Kelly brand hats. This illustrates the contest format: pair a recognizable product with a catchy, memorable phrase designed to boost sales. The contest reflects 1920s advertising culture, when slogans were becoming central to marketing strategy. Judge, a satirical magazine, monetizes reader engagement by crowdsourcing ad copy while celebrating commercial ingenuity. The "pretty girl" framing reflects period advertising's reliance on female imagery to sell products, a convention modern readers would recognize as gendered marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
$500.00 for Slogans Rules for JUDGE'S Great Advertising Slogan Contest She is ad- Of course See the pretty girl! vertising something. she is. She is always adver- But what is That, Dear to you! It g from a brick to tising something! she advertis' Readers, w can be anythi a battleship! YES, YES, GO ON! Pick out your own Product and think up a good snappy Slogan to go with it. original one, or a well-known It can be an one. Taste the picture of your Product and its accompanying Slogan on a piece of white paper, as indicated in the sample. You may submit as many Prod- ucts and Slogans as you wish, but each Product and its accom- panying Slogan must be on a separate sheet of paper. Send your answers to the S‘ogan Editor of JupGE, 627 West 43d Street, New York City. The which, in the opinion of the Judges, are the cleverest Slogans and funniest, will be awarded the prizes. (This is a sample of how it’s done.) This Contest CLOSES August 20 at midnight and all entries received after that date will be thrown out. ALSO none can be returned. . Winning SLOGANS will be pub- lished in the September 18 issue of JupGe. First Prize $250.00 Second Prize $100 Third Prize $50 | Ten Fourth Prizes of $10 Each In case two or more contestants submit the same winning Slogan and Product, each will rece’ e the prize. The Following Well-known Advertising Men will be the Judges BRUCE BARTON Barton, Durstine & Osborn H. W. DICKINSON Geo. Batten Co GILBERT KINNEY J. Walter Thompson Co. CONKLIN MANN Griffin, Johnson & Mann FRANK PRESBREY Frank Presbrey Co. FRANK SEAMAN Frank Seaman Co. comicbooks.com