Judge — June 19, 1926 — page 10: what you’re looking at

What you’re looking at

# "Advertisements You Have Never Seen" This Judge page presents mock advertisements satirizing contemporary products and services through absurdist humor. The "Friteful Cigar Lighter" jokes about a product with design flaws (no buttons, no switches). "Don't Yell!" advertises ear plugs that make the wearer deaf—mocking noise pollution complaints. "Malignex Saxophone" suggests the instrument makes horrible sounds. "Comin' Doon" slipping garters mock footwear failures. The "Fatthedd School of Salesmanship" and "Whim-Wham Tailoring Corporation" advertise dubious educational and clothing services. "Incorrectly Cut Clothes" simply advertises poorly-made garments. These are parodies of real advertising, mocking both the exaggerated claims of actual ads and consumer culture's gullibility. The satire suggests people will buy anything if marketed cleverly enough—a timeless critique of consumerism and advertising excess.