Judge, 1926-05-08 · page 36 of 36
Judge — May 8, 1926 — page 36: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward cigarette advertisement disguised as editorial content in *Judge* magazine. The page promotes Camel cigarettes by associating smoking with leisure and athletic achievement. It depicts golfers finishing their round at twilight, framing cigarette smoking as the natural reward for an active day outdoors. The copy emphasizes Camel's "choice tobaccos" and claims superior quality through "expert blending." The advertisement exploits early 20th-century marketing tactics: linking cigarettes to health ("healthful hours"), masculinity (golf), and sophistication (French cigarette paper). R.J. Reynolds Tobacco explicitly invites readers to compare Camels favorably to competitors. This reflects the pre-regulation era when tobacco advertising made health claims freely and appeared in mainstream publications without disclosure requirements. The tone is aspirational rather than satirical.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Vhen the first glorious day of golf is over—and the final putt sinks im-the 18th cup— when the tense moments end in soft mellow twilight —have a Camel! WHEN it’s glorious evening 7 on the greens. And the last long putt drops home on the 18th hole—have a Camel! For, all the world over, Camel fragrance and taste add joyous zest to healthful hours in the open. Camels never tire your taste, or leave a cigaretty after-taste, no matter how liberally you smoke them. This is the in- side story of Camel success —their choice tobaccos and perfect blending make them the utmost in cigarettes. So, this fine spring day, when your first glorious birdie ends its breathless flight. When you leave the long course to start home, tired and joyous — taste then the smoke that’s ad- mitted champion among the world’s experienced smokers. Know, then, the mellowest fragrance that ever came from a cigarette. - Have a Camel! - No other cigarette in the world is like Camels. Camels contain the Our highest wish, if you choicest Turkish and Domestic tobaccos. The Camel blend is the tri- . nding cay Sas umph of expert blenders. Even the Camel cigarette paper is the finest— “ENE them. We invite you to made especially in France. Into this one brand of cigarettes is con- compare Camels with centrated the experience and skill of the largest tobacco organization ef any other clears wes! in the world. Gp R. J. Reynolds Tobacco Com PRESS OF WILLIAM GREEN, NEW YORK - comicbooks.com