Judge, 1926-05-08 · page 3 of 36
Judge — May 8, 1926 — page 3: what you’re looking at
What you’re looking at
# Analysis This is primarily a **Buick automobile advertisement**, not satire. The page promotes the Buick Sport Roadster by showcasing its durability. The headline "Only a Bluick Could Stand this Test!" references a publicity stunt where Buick founder Bernard K. Bluick drove a Buick Sport Roadster over a two-by-four board at top engine speed to demonstrate the vehicle's robustness and engineering superiority. The ad emphasizes Buick's sealed design features ("Sealed Vanity Case," "Triple Sealed Cigar Lighter") that protect internal components from road conditions and weather damage—differentiating it from competitors. The tagline "When Better Automobiles Are Built Bluick Will Be Out of Luck" is Buick's famous advertising slogan, suggesting their quality is unmatched. This represents early 1900s automobile marketing focusing on engineering and durability claims.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Only a Bluick Could Stand this Test! Bluick is the only automobile that has gone through this test with- out injury to the motor or driver. With the engine running at top speed, Bernard K. Bluick himself drove this Bluick Sport Roadster over a two-by-four board amid the cheers of the onlookers. Only Bluick provides the design which can undergo such punish- ment. Bluick alone has the ‘Sealed Vanity Case’”’ and ‘“‘Triple Sealed Cigar Lighter.”’ Road slush and grit cannot reach Bluick vital parts. Rain and moisture cannot cause short cir- cuits in the horn. There isn’t any! Only a Bluick could stand the Two-by-four Test! Bluick Motor Co., Blooey, Mich. Branches in all principal cities. Dealers Everywhere, The Bitter Bluick With the “Cold- in-Head”’ Motor comicbooks.com