Judge, 1926-05-08 · page 25 of 36
Judge — May 8, 1926 — page 25: what you’re looking at
What you’re looking at
This is primarily a full-page advertisement for Fudge Sisters automobiles, not a political cartoon. The ad uses humor to promote the car's durability and value. The joke centers on wordplay: "get under a Fudge Sisters car" operates on double meaning—both literally (to repair/maintain it) and as slang implying the car breaks down frequently. The ad sarcastically claims old men still own Fudges "they never could get going," suggesting mechanical unreliability. The humor is self-deprecating advertising: rather than hide the car's apparent reputation for needing repairs, Fudge Sisters embraces it. The pitch argues that because the car is so frequently serviced, it lasts longer and proves economical overall—"in both ends" (purchase price and maintenance). The illustration shows a vintage automobile with passengers. This appears to be period advertising humor exploiting a known brand weakness to build brand loyalty through wit rather than denial.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE SATURDAY EVENING POST NUMBER OF JUDGE La in~ What comes after the Purchase Price? Xf You can see for yourself. Long life is what counts. A great many old men still have Fudge cars that they bought in _ their youth—they never could get them going. Fudge Sisters cars are much more economical in the end—in fact in both ends! Get under a Fudge Sis- ters car once and you'll get under it often! Ask any Fudge owner what he thinks of a Fudge Sisters car and then hold your ears. Immense production en- ables Fudge Sisters to offer this car at such a low price. We say again—get under a Fudge Sisters car! FUDGE SISTERS, GRAND RAPIDS And All Points West PUTTER @ CARS FUDGE SISTERS comicbooks.com