Judge, 1926-05-08 · page 23 of 36
Judge — May 8, 1926 — page 23: what you’re looking at
What you’re looking at
This is a full-page advertisement for a "Booze Cabinet" disguised as satirical commentary on Prohibition era drinking culture. The cartoon depicts an elaborate, multi-compartmented cabinet covered with humorous labels for various drinking accessories and concealment features—"disappearing poker table," "card index for your past mistakes," "clock tells you when to have one," "stool for that dizzy feeling," etc. The satire targets the absurdity of Prohibition-era society: the cabinet was supposedly "designed by 369 men and all of them sincere drinkers, so it can't be wrong." This mocks the contradiction between official anti-alcohol policy and widespread underground drinking culture among men. The headline "Just Between Us Men" emphasizes the secretive, masculine nature of drinking during Prohibition. The ad's humor relies on readers recognizing the gap between public temperance laws and private drinking habits—positioning the cabinet as a practical solution for men navigating this hypocrisy. The magazine is likely from the 1920s Prohibition period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE SATURDAY EVENING POST NUMBER OF JUDGE MEN pena CLOCK te/ls youwhen) 4 /N ty Ato have one, A <i C Sie 4 DAILY. f REMINDER, tel/s you which} hE toni C aie aS |h { se FOR G THE TEETOTALER) ppear ing pokey tabled a en CONVENIENTS BOARD FOR LEMONS, dz No room for argument here. This Cabinet was designed by When you step up to this These exclusive features of the 369 men and all of them sincere Cabinet, if you can still walk, you Booze Cabinet make it meet drinkers, so it can’t be wrong. know everything is just where every need. you want it. Ss E N D for our new booklet, “The Bartender's “— DESIGNED BY 369 MEN comicbooks.com