Judge, 1926-04-17 · page 2 of 36
Judge — April 17, 1926 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily a **vocabulary-building advertisement** for *Judge* magazine, not a political cartoon. The main content promotes the word "pozzuolana" (volcanic ash used in Roman cement) as useful slang for working-class men like streetcar conductors and police officers who interact with the public. The cartoon shows a small figure wielding a sword or club, illustrating the humorous suggestion that repeatedly shouting this obscure word "in a loud, sneeringly sarcastic voice" could deliver an effective insult. The page is essentially a tongue-in-cheek subscription pitch, encouraging readers to buy *Judge* for vocabulary and humor. References to Lincoln, Roosevelt, and Will Rogers establish *Judge*'s brand as witty and culturally sophisticated. This reflects early 20th-century magazine marketing emphasizing self-improvement alongside entertainment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
INCREASE YOUR VOCABULARY Emulate Lincoln, Roosevelt and Will Rogers. Have the correct word, phrase or story ready when you want to make your meaning clear. JupcE, ‘The World's Wittiest Weekly,” will develop your latent powers of expression. % Whet your cerebellum on the word pozzuolana (potz-00-0-la4na) n. volcanic ashes used in hydraulic or Roman cement. This little word should be added to the vocabulary of all street car conductors, truckmen, elevator men, police- men and others who come in contact with the general public. Just think what a bawling out could be given by the repetition of this word in a loud, sneeringly sar- castic voice. Each week JUDGE is chock-full of quips, jokes and stories, that will not only give you many a hearty laugh, but will help you to express your real thoughts. JUDGE 627 West 43rd Street, If you would increase and improve your New York. vocabulary, and your reputation for re- partee, fill in and mail the coupon and you Let me have JUDGE for— \_y may JUDGE for yourself. 10-Weeks for $1.00 21-Weeks for +» 2.00 1-Year for I'm enclosing the money. J l D ( ; E 627 West 43rd Street to the fact that every aricie and picture appearin tis 1 is protected under the provision s <a For advertising rates nddrem E.R. Crowe & Company. face N 28 Vanderbilt Avenue. Chicago: #28 North Michigan Avenue. comicbooks.com