Judge — April 10, 1926 — page 2: what you’re looking at

What you’re looking at

# Fisk Tire Advertisement, 1926 This is primarily a **commercial advertisement** for Fisk Tires, not political satire. The image depicts cats and kittens gathered around a wicker basket, with an adult cat appearing exhausted or worn out. Above hangs a sign reading "Time to Re-tire / Get a FISK." The advertisement exploits a visual pun: the worn-out cat suggests a tire in need of replacement ("re-tire"), while the homophone creates wordplay between the cat being tired and needing new tires. The humorous family scene with multiple kittens emphasizes the product's durability for active use. The copyright date is 1926, and this represents typical early-twentieth-century American advertising strategy using animals and humor to sell consumer goods.