Judge, 1926-04-03 · page 26 of 36
Judge — April 3, 1926 — page 26: what you’re looking at
What you’re looking at
This page combines **genuine advertising** with **satirical fake testimonials** mocking advertising practices. The top half features a legitimate W.L. Douglas Shoes ad, a real brand from the era. The right column, titled "Unpublished Testimonials: Or Why the Ad Men Have to Write Their Own," is the satire. Judge ridicules how advertisers invented customer testimonials rather than publishing genuine ones. The three fake testimonials parody the absurdity of fabricated endorsements: 1. **Fusser's Fumeless Filter** — A man claims a product made him feel older and wiser despite no visible change, an obvious non-endorsement presented as praise. 2. **Beanbird's Beautiful Bugles** — A woman's rambling account of a honeymoon trip somehow credits breakfast cereal for marital harmony, showcasing how testimonials force irrelevant products into unrelated life narratives. The humor targets **deceptive advertising** of the era, where companies routinely invented customer stories. Judge exposes this by showing how absurd such manufactured testimonials actually are when written without editorial restraint.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AMERICA’S BEST-KNOWN SHOES Unpublished Testimonials Or Why the Ad Men Have to Write Their Own Fusser’s Fumeless Filter for Finnicky \ Filberts | e } | : FTEN as a little boy, in days | | long passed, I can remember | cursing, weeping, etc., on my nurse’s knee, because I was not as old as most other people. Hardly a day | passed but I realized with a grow- ing sense of personal guilt that hundreds of men, far older and wiser than I, were outstripping me in every branch of business and finance. Finally, while passing over Dayton J one evening a friend who lived there ( told me of F r’s Fumeless Filter HE best proof of the and after sticking to it for nearly | 7 | money-saving value of || | forty years I can truthfully say that W. L. Douc as Suoks is the it is one of the greatest things I've fact that most men who buy ever taken, if at all. i them once, keep right on buy- To-day I am a grown man but ing them year after year. you would hardly know it. Hun- } Before purchasing your next pair of dreds of men and women are still i shoes, it will pay you to see the many ipping me i > ite i smart models for Easter displayed ee me ms rte { ar the WL: Deaglen sie oe eke ut Tat least have the satisfaction of Douglas dealer in your vicinity. knowing that I am now quite a bit j W. 1s, Dinas uae ad: povites older, if not wiser, than most other | seanped on every shoe atthe factory, people. The funny part of it is that { ® aaa : I still stick to Fusser’s Fumeless | Women's Shoes Filter and you can just use the same i Ultra smart and saaincy, yet they are picture you printed last month as 7 so well made that they give lon; Sciathi aol oh since the | andy service. Moderately priced, s00! 8 I haven't aged much since then. | | In bright Fnish = : | Light Tan Calf Beanbird’s Beautiful Bugles for Bright Breakfasts | W.L.DOUGLAS SHOES FOR MEN . ‘ALL GOOD VALUES *6 70 °8 } Me and my husband was always | || Ht Kins - — eA MIlIIIIITTI having fights over the breakfast | table until finally we had to go back | || 7} to eating in bed. Things got so i bad I thought the old bus would never hold together until we reached San Antonio but there he was all dressed up to meet us and I never heard a nicer touch on any piano ever yet. The Falls looked per- fectly gorgeous with all the very- colored lights turned on it—my Ed says it reminded him of the Cave of Delight at the Stonington County Fair. Anyways, we got the wash out of the way and by evening had saw all the sites like the Woolworth Build- ing, the Subway, Statue of Liberty, Chinatown and the Bowery and the latest. geysers along Fifth avenue. The second picture shows a herd of the Big Horn Elks which one finds all through the western tourist trains and they really ain't a bad lot. After using some of your Beanbird’s Beautiful Bugles on our oranges every morning I can safely say we are a new home and my husband says he couldn’t get along without it. R. S. Wallace comicbooks.com