Judge, 1926-03-13 · page 7 of 36
Judge — March 13, 1926 — page 7: what you’re looking at
What you’re looking at
# Modern Reader's Guide to This Judge Page This page satirizes **modern advertising trends** of the era. The left column mocks how advertisers now use celebrity endorsements and absurd claims—featuring quotes from actresses like Billie Burke and Sophie Tucker endorsing mundane products (pipe tobacco, stomach bitters, etc.). The central illustration series shows **predicted magazine covers** for upcoming months, depicting increasingly ridiculous product placements: men smoking pipes, drinking remedies, and using dubious products in exaggerated scenarios. The bottom cartoon satirizes **street-corner insurance sales**, showing a chaotic traffic accident scene where life and accident insurance is being hawked to pedestrians at dangerous crossings—commenting on aggressive, opportunistic marketing tactics. The "Famous Partnerships" list appears to mock absurd brand name combinations popular in advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Modern Advertising | LOVE to see a man smoke a pipe.” —Billie Burke. There y’are, folks. Who said there was nothing new in advertising? Billie Burke’s words are becoming as famous as the revolutionary advice of Messrs. Paint & Varnish. Men who never smoked pipes be- fore are breaking ‘em in because Billie Burke thinks a man with a pipe is a regular guy. That idea in advertising might be carried out by manufacturers of other products. Most actresse glad to stand for the publicity In a few months, prob be seeing their pictures in ads like thi “ZT just love to see a man Mothersill’s Seasick Reme Ethel Barrymore. “What could be more thrilling than a man drinking Abbott's Bit- Sophie Tucker. think a man who puts Glover's Mange Medicine on his head is the meow.”’—-Charlotte Greenwood. ‘m just terribly thrilled when 1 hear a real man s Don't shout; I can 1 su with the Morley ‘Phone as Guinan. “Ty admired men who use Hostetter’s Celebrated Stomach Bit-* ters.” —Marilyn Miller. “If T ever get married it will be to a man who uses Pisos for Coughs.” Baby Peggy. Chet Johnson Forecast of typical magazine covers for next six months—and why not? Famous Partnerships H™ & Seek. Drunk & Disorderly. Weekin & Weekout. May & May Knott. Oneflightup & Savemoney. Landofthefree & Homeofthebrave. fat, Drink and B. Merry. \. Dollar & A. Half. Hesin Conference un'tseeyou. Goodby, Goodluck & Godblessyou Way Back and Sit Down. Laugh and B. Merry. Life and accident insurance Try & Gettit. comicbooks.com