Judge, 1926-03-13 · page 22 of 36
Judge — March 13, 1926 — page 22: what you’re looking at
What you’re looking at
The page is primarily a **razor blade advertisement** using classical allusion. It references **Diogenes**, the ancient Greek philosopher famous for searching with a lantern for an honest man. The ad's joke: Diogenes finally found his honest man—working for Durham-Duplex razor manufacturers. Now jobless, he's recruiting members for the "Diogenes Club" to find men who want honest shaves. The page also contains unrelated filler content: "A Hint to Young Husbands" offers dated, aggressive courtship advice (aggressively domineer over your mother-in-law), and a bottom comic strip shows a streetcar passenger claiming they should pay half fare because they're "only half on." These appear to be typical magazine padding—the humor now reads as crude and dated. The Diogenes campaign was the advertisement's main selling point, playing on readers' classical education to create brand prestige around "honesty."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Diogenes has anew Job! Take a last look 3 / at his whiskers. { T last, after searching the earth for centu- ties, Diogenes found his honest man making the famous Durham-Duplex Blades. But then he was out of a job. So we asked him to take hislantern and look for men who want an Honest Shave. Andnowtheold philosopheris form- ing an organization called the Diogenes Club composed of more than 13,000,000 men who enjoy an honest shave with the Blades Men Swear By — Not At. Diogenes is offering you membership in his club for only a quarter. Join now and receive your credentials consisting of a handsome Durham-Duplex Razor—the same razor that is packed in the $1.50 sets —and one Durham- Duplex Blade. Be honest with your shaving career and join the Diogenes Club at your dealers or send the coupon today. NEW DURHAM-DUPLEX SETS Including two 50¢ packages of 5 Durham-Duplex Blades—$1.50 Interchangeable Blades—sox Jor package of j JOIN THE DIOGENES CLUB FOR —— a Co., wag, DeBY City, Ny ! az within the Diog ith one blader’ t The BladesMen Swear By-notAt URHAM.-DUPLEX RAZOR CO.., Jersey City, N. J. Factories: Jersey City; Sheffield, Eng.; Paris, France; Toronto, Can. -presentatives in All Countries. MRAND SCOTT WAVE FOUGKT FoR 20 YEARS. IRS. THERE'S \ MOVEMENT ON FOOT To mark and preserve the battlefields. A Hint to Young Husbands ‘OUNG man, are you contemplating matrimony? If so, are you worrying about the first meeting with your mother-in- law? Wondering what you should say and how you should act to make a good impression? That's easy, buddy. Just take the offensive and lead the fighting every minute. Don't give her a chance to say a word the first five minutes. Be original, be snappy, and let her see you're not afraid of her. Kid her and let her know you're a better man than some of the saps your wife might have married. When wifey introduces you for the first time, hand her mother some- thing like this: “Well, well! So this is mamma! Mitt me, old girl, mitt me. Wiggle the fin of the boob that's taken a load cff the family’s shoulders. Say, ma, you look older than I expected. The wife said you were only forty- five, but if you don’t register sixty at first. glance I'm a red-headed Chinaman. “But you look just like your pic- tures. ['d have recogni from that big nose a block You're no Miss America, kid, but I'll bet you can throw together a mean apple pie, huh? But listen, ma, you ought to slap on a little more war paint. Those wrinkles show up like a prohi on New Year's Eve in a cabaret. Y'understand I ain't finding fault, but a fellow hates to have his mother-in-law something that had just fi sightseeing tour through a concrete mixer. “But I'm one of the family now, ma, and I can even learn to love that face if you'll just give me a little time to get used to it. And now, where's the old man? I'd like to meet him, too, if he’s sober.” Chet Johnson Street Car Conpuctor—Fare, please. PassenGER—I think I ought to ride for half fare, I’m only half on. 20. comicbooks.com