Judge — February 20, 1926 — page 2: what you’re looking at

What you’re looking at

# Analysis This is primarily a **Fish Tire Company advertisement** from 1936, not political satire. The image shows a blacksmith or farrier at work, holding a horseshoe while a horse stands nearby. A poster on the wall reads "Time to Re-tire—Get a FISH" (a pun on tire replacement). The humor is straightforward commercial wordplay: "re-tire" applies both to horseshoes (the blacksmith's traditional work) and vehicle tires (the advertiser's product). The advertisement positions Fish tires as the modern alternative to old-fashioned blacksmith labor, suggesting progress and convenience for motorists. The signature appears to be "Leslie Arrowsmith," the artist. This represents typical 1930s advertising strategy using visual puns in popular magazines.