Judge, 1926-01-16 · page 11 of 36
Judge — January 16, 1926 — page 11: what you’re looking at
What you’re looking at
# Judge Magazine Page Analysis This page satirizes the early-20th-century Florida real estate boom through two pieces: **Top Cartoon:** A wealthy man ("Mr. Newrich"—a type character for the newly rich) discovers his pipe organ is broken in his mansion. The joke plays on "booms"—the text explains that while musical booms are real, "land booms are nearly all unsound." Newrich represents the gullible investor caught up in the speculative Florida land craze. **"Real Estatements" Article:** A cynical commentary on Florida real estate schemes. It mocks the "own your own home and save money" pitch as fantasy, criticizes developers' dubious financing (small down payments stretched over years), and notes that Florida land won't hold water—literally and figuratively (worthless investments). **"Lines from Florida" Poem:** Contrasts nostalgic beach memories with present-day reality: the golden shore is now so commercially valuable and "in demand" that the "booming of the land" (real estate sales hype) drowns out the actual ocean surf. The satire targets both shady developers and naive speculators during Florida's notorious 1920s boom-and-bust cycle.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
_ Jewes ambath Bm Finding the pipe organ in his new mansion to be out of order Mr. Newrich sends for the plumber. Real Estatements Nowsanars when vou pay for a lot you get damed little. The “own your own home and save money” idea is a beautiful thought. So is perpetual motion. “Booms” in the ordinary sense are all sound, but land booms are nearly all unsound. ‘The average home builders’ site is terribly myopic. As we understand it, the install- )0 lot amounts to a month till the ment system on $5 down and § Florida, so the ads tell us, is spend- vast sums on its music. All for bass drums, of course; the only in- strument made, that’s always boom- ing. ‘Though the average Florida real es- tate proposition won't hold water, the average Florida lot bothcan and does. Buying land 1uction generally consists in bidding $5 higher than the Five hundred dollars down. owner's representative, who's bidding against you, can count. An honest realtor, a long-range home buyer who got full value for his a unicorn, once met on t. Phe trouble with you two,” said the unicorn, “is that you're only myths,” And the trouile with this sort of wise cracks—and the reason they're so cynical and bitter—is that they won't pay enough to meet the mort gage note to-morrow, Gardner Rea Lines from Florida I Loved to lie upon the turf In days that are no more, And hark the booming of the surf Upon the golden shore; But now the golden shore’s so much, So loudly, in demand : The booming of the surf can't touch ‘The booming of the land! Gardner Rea comicbooks.com