Judge, 1925-11-21 · page 2 of 40
Judge — November 21, 1925 — page 2: what you’re looking at
What you’re looking at
# Analysis This is a "Guess & Win" advertising contest from **Judge** magazine. The contest challenges readers to identify which national advertisement inspired the cartoon shown—the answer appears to be **Forhan's Tooth Paste** (visible in the entry form). The cartoon depicts five caricatured faces above a shield labeled "JUDGE FOR THE GLUMS," with the text "4 out of 5 Need JUDGE." The imagery satirizes the product's advertising format, which likely used the "4 out of 5" statistical claim common in early 20th-century advertising. The joke plays on Judge magazine's self-promotional claim that most people need its satirical content, while mimicking the exaggerated testimonial style of contemporary toothpaste advertisements. Contestants submitted $1 to enter, with the prize being a 10-week Judge subscription.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Guess & Win ine ADVERTISING CONTEST If. you can guess—without help from your wife, sweetie, husband or mother-in-law—what national ‘advertisement inspired our artist to make the drawing below, you may enter your name in this contest, by filling in the coupon and sending it in with a one dollar bill. Then you will win the prize of your life —— 10 weeks of JUDGE. A out of 5 Need JUDG 627 West 43d Street, New York I wish to enter my name in the “GUESS & WIN” Advertising Contest and submit the foHowing, with enclosed $1.00 to cover entrance fee and 10 wéeks of JUDGE. 3 My guess is that this week’s advertisement was Forhan’s Tooth Paste Here’s a five spot, gimme JUDGE for 52 weeks instead of 10 weeks. JUDGE, Volume 89, No. 2299, November 21, 1925. Entered as Second-Class Matter. October 21, 1881, at the Post-Office at New York City. N. ¥.. under Act of March 3.1879. $5.00 a year. 15c a copy Published Weekly and copyrighted 1925 by Leslie-Judze Co., in the U S. and Great Britain; Douglas’ H. Cooke, President: Kendall Banning, Norman Anthony. Vice-Presidents: Joseph T. Cooney ‘Ass't Treasurer aod Ass't Secretary; -William Morris Houghton, Secretary; 627 West 43d St., New York, N. Y. ' Particular attention is called to the fact that every article and picture appearing if Juvce is protected under the provisions of Section 3 of the Copyright Law of the U. S. For advertising rates address E. R. Crowe & Company, Inc., New York: 25 Vanderbilt Avenue. Chicago: 225 North Michizan Avenue comicbooks.com