Judge, 1925-11-07 · page 2 of 36
Judge — November 7, 1925 — page 2: what you’re looking at
What you’re looking at
# "Guess & Win" Contest Page - Judge Magazine This page is primarily an advertising contest for **Fatima Cigarettes**. The central cartoon depicts a figure labeled "JUDGE" riding in a small boat or vessel labeled "DAISY," with the caption "WHAT A WHALE OF A DIFFERENCE JUST A FEW SMOKES MAKE." The joke appears to be a pun playing on the phrase "what a difference a day makes"—substituting "whale of a" (meaning "huge") and referencing cigarette smoking. The cartoonist suggests that smoking Fatima cigarettes creates a dramatic, humorous transformation. Readers could enter the contest by guessing which national advertisement inspired the drawing, then submit their answer with one dollar to Judge's New York office for a chance to win 10 weeks of the magazine. This was a common early 20th-century magazine promotion strategy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Guess & Win ADVERTISING CONTEST If you can guess—without help from your wife, sweetie, husband or mother-in-law—what national advertisement inspired our artist to make the drawing below, you may enter your name in this contest, by filling in the coupon and sending it in with a one dollar bill. Then you will win the prize of your life —— 10 weeks of JUDGE. JUDGE 627 West 43d Street, New York I wish to enter my name in the “GUESS & WIN” Advertising Contest and submit the following, with enclosed $1.00 to cover entrance fee and 10 weeks of JUDGE. My guess is that this week’s advertisement was. Fatima Cigarettes e, President: Kendall Norman Anthony, Vice-Presidents; Joseph T. Cooney Class Matter. October 21, 1881, at the Post-Office at New York City. N.Y’, under Act of March 3, 1879. | $5.00 a 1Sc year. 1c a copy. and picture appearing im S. as Second- le-Judge Co., in the U. t Bi v ae at tty it Wat 1 Bt, NewYork. Nov. attention i teat teary artcle is protected under the provisions of Section 3 of the Copyright Law of For advertising rates addrane E.R. Crowe be Company, Toe, New Yorks 28 Vaniete hanes JUDGE, Volume #9, No, 2297. November 1, 192 copyrighted 1 ‘Secretary; 1S. Caicseo! 225 North Michigan Avenue. comicbooks.com