Judge, 1925-10-31 · page 2 of 37
Judge — October 31, 1925 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily an **advertising contest** for *Judge* magazine itself, not political commentary. The cartoon depicts a man's head emerging from magazines worn as a necktie. The tagline reads: "If magazines were worn around the neck." The joke plays on the phrase that *Judge* apparently popularized about keeping men "in a contented, pleasant frame of mind." The visual gag suggests that surrounding oneself with magazines (particularly *Judge*) would accomplish this goal. The contest invites readers to guess which national advertisement inspired the drawing, offering 10 weeks of free *Judge* subscriptions as prizes. This is essentially a self-promotional gimmick—the ad encourages magazine readership by rewarding engagement with the magazine itself, while charging $1 entry fees to participate.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Guess & Win ADVERTISING CONTEST If you can guess—without help from your wife, sweetie, husband or mother-in-law—what national advertisement inspired our artist to make the drawing below, you may enter your name in this contest, by filling in the coupon and sending it in with a one dollar bill. Then you will win the prize of your life —— 10 weeks of JUDGE. “IF MAGAZINES WERE WORN AROUND THE NECK” Since we first said, “If magazines were worn around the neck’? many women have thanked us. Of course, women realize the importance of Reeping itty the men in a jecnrented; pleasant frame of mind—and no one thing will do this as will JUDGE JUDGE 627 West 43d Street, New York I wish to enter my name in the “GUESS & WIN” Advertising Contest and submit the following, with enclosed $1.00 to cover entrance fee and 10 weeks of JUDGE. My guess is that this week’s advertisement was Paris Garters CD Here's a five spot, gimme JUDGE for 52 weeks instead of 10 weeks. TDGE, Volume | 9.8 No, 2296, October 31, 1925. Entered as Second:Clase Matter. October 21, 1881, at the Pos-Office at New York City, N.Y. under Act of March 3, 1879. $5.00 a year, 1Sc 8 copy. and copyrighted 192$ by Leslie-Judge Co., in the U. S. and Great Britain: 'Dougias H. Cooke,’ President: Kendall ing, Norman Anthony, Vice-Presidents; Joseph T. Cooney, As't pe treamurer 2od Am secretary: Wiliam Moria Houghton, Secretary: 627 West 40d t., New York, N ¥; eaten Susoationtiy ealegito' the fact tnat every arise nad pictars anpecitan it ‘JuDGe is protected under the provisions of Section 3 of the Copyright Law of the U. S. For aturities rates address E. K. Crowe & Company, ince New Yorks 23 Vanderbilt Avenue, Chicago: 228 North Michigan Avenue. comicbooks.com