Judge, 1925-10-03 · page 36 of 36
Judge — October 3, 1925 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It promotes H. Rider Haggard's collected adventure novels through a book club offer. The advertisement uses a dramatic scene depicting colonial-era adventure fiction: white explorers attempting to "rescue" a white woman from an African setting, with an Arab figure negotiating her "price." This imagery reflects the racist tropes common in late 19th/early 20th-century adventure literature—narratives centered on white protagonists saving European women from non-white peoples. The satire, if present, appears subtle or implicit: the ad may be gently mocking the overwrought melodrama and racial stereotypes inherent in Haggard's work itself. However, the advertisement primarily aims to *sell* these books by emphasizing their thrilling adventure and exotic settings, suggesting the publisher wasn't critiquing but rather capitalizing on these popular racial and gender dynamics. The "40% reduction" offer and coupon structure indicate this is straightforward commercial promotion rather than editorial commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“At our price, white man, 1? She is yours! Still alive, before us on the altar stood the woman we had spent so many perilous months seeking. But what was she doing here among these jungle savages, carrying in her arms their holiest idol? What chance had we to save her, three white men among these hordes of angry blacks! (O enter the sanctuary would be to violate their holiest laws; to touch the hem of her skirt would mean instant de- struction. Suddenly . . . a strangled cry and Ragnall sprang toward her. But with a fierce gesture the Arab thrust himself before the altar and set the price of this woman’s freedom. As he made his bargain I gasped with horror, for what he demanded was dearer: than gold. But read the rest of this stirring story for yourself. You can have it and twelve other gripping vol- umes for free examination if you will mail the coupon at once. of H. RIDER HAGGARD million people have thrilled to the stories of Rider Haggard! A million history and romance lovers have been transported by his magic pen right into the heart of the African jungle, to stately ancient palaces of Asia Minor, to the hunting lodges of England. A peep into one of his volumes and immediately you are following his intrepid hunters through tangled jungles where lions stalk and tigers roam; sharing the adventures‘of fearless pioneers in strange lands; journeying across the burning desert; witnessing the secret cerernonies of queer jung’e tribes; hunting, shooting, warring with the black men of forest. and veldt, amid hair- breadth escapes. ‘\ McKINLAY, STONE & | coat Dept. 60 30 Irving Place New York City Please send me on ap- proval, all charges prepaid, your special set of H. Rider Hageard’s 13 great historical romances bound in cloth (°) 40% reduction from the publi you $1.00 promptly and $1,00 each month thereafter for only 14 months. Otherwise I will return them within 10 days at your ex- pense. Examination to cost me nothing. - 10-25 Your or husband's occupation .. you wiah rich, durable artcraft 50c a month for the same number of months 8 0 ee ee In these 4400 gripping pase of breath-taking tales, you will forget your business and your worries—torget everything but the joy of living. You will want to read them over and over again. No other form of entertainment in this day and age offers you so much for so little money! 40% Reduction If You Act Now! The demand for this, the only uniform edition, is rapidly in- creasing since the author’s recent death. There are still a number of these sets left. If you mail the coupon today, you can, have one at our original figure—40% less than the publisher’s price. Handsomely bound in substantial cloth covers ‘or in rioh Artcraft, difficult to tell from leather. Mail the Coupon Today— “@E Read Them 10 Days Free! - Then if not more than delighted, return them at our expense. But send the coupon now before the limited number of these sets is exhausted. MCKINLAY, STONE & MACKENZIE, Dept. 60, 30 Irving P1., New York City PRESS OF WILLIAM GREEN, NEW YORK * comicbooks.com