Judge — September 26, 1925 — page 28: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“HOW T0 REDUCE SELLING COSTS” BY PAUL E. DERRICK International Authority COPYRIGHTED BY DOUBLEDAY, PAGE & CO. “Selling cost goes down in proportion to the increasing reputation of the goods.” This is the meat of. the nut that the author, Paul E. Derrick, has cracked for the business executive who will listen to the words of sound advice which are contained in this volume of profitable business guidance. “How to Reduce Selling Costs” is one of a set of reference books that you can- not afford to be without, for here in 6 cloth- bound volumes, size 5” x 744", of about 300 pages each, will be found, written by peraaee pre-eminent in their respective ¢ | Ids, the quintessence of a practical busi- ness education. Thi ESSENTIAL BUSINESS REFERENCE LIBRARY IN 6 VOLUMES Published by DOUBLEDAY, PAGE & CO. comprises How to Reduce Selling Costs By Paul E. Derrick International Authority Awakening of Business By Edward N. Hurly Former Chairman. Federal Trade Commission Accounting Every Business Man Should Know By Elisha Ely Garrison Farmer Vice-President, Colts Patent Fire Arms Mfg. Co. ‘Fhe Manual of Successful Storekeeping By W. R: Hotchkin Advertising and Sales Manager, J. Wanamaker, N. Y. Advertising—Selling the Consumer By John Lee Mahin Lecturer, Universities of Illinois, Chicago, Washington, ichigan, Wisconsin The Job, the Man, the Boss By Katherine M. Hi Blackford, MLD., and Arthur _ lewcom! Authorities and Lecturers on Character Analysis This set of books has regularly sold at $15.00 for the set. We have a few sets in stock, which are offered for quick sale at a 50% reduction or only $7.50 per set JUDGE BOOK DEPARTMENT 627 West 43d Street New York “You know, I’m armenic, Mrs. Jenkins.” “Lor, Mrs. ’Arris, I thort yer was British!” “Ah! you don’t understand—it means, I ain’t got no blood in me!” A Fall and a Bump (Continued from page 17) enchant the yokels with a new spec- tacular smoke and fire effect. But, unlessIama bad guesser, theday when the yokels will hang around until half past ten simply to see a mechanical stage trick is no more. There was a time when almost any seedy melo- drama could get by so long as it contained a real locomotive, or a scene showing a race between a couple of automobiles, or a fire en- gine drawn by live horses, or a chariot race. But that time has The M. Robertson’s composition is vociferously performed by a troupe headed by Blanche Yurka, who is a fair actress when a good director is behind her and who is a poor actress when a bad director is beh'nd her. The present director isa bad one. The plot of the enter- tainment has something to do with —The Tatler the goings-on of characters named Charlie Watts, Molla Hansen, Cap- tain Rodney Donaldson and Johnny Hickey in a lighthouse in Chesapeake Bay. But the actors playing the characters made so much racket that precisely what the goings-on were about I can’t tell you. The Silver Lining Police Sergeant—Is the man dan- gerously wounded? Patrolman—Two of the wounds are fatal, but the other one isn’t so bad. —Police Magazine KRAZY GRACKS “give a sentence with the word // fl Connive™ % “My girl is ay always _ saying, connive this, and connive that.” comicbooks.com '