Judge, 1925-09-19 · page 28 of 36
Judge — September 19, 1925 — page 28: what you’re looking at
What you’re looking at
This page is primarily **advertising and book promotion**, not satirical content. The main cartoon shows a painter precariously perched on a weathercock while painting it—a visual pun about the instability of the job, captioned "Cautious painter completing a job of painting a weathercock." The bulk of the page advertises a six-volume business reference library published by Doubleday, Page & Co., featuring "The Manual of Successful Storekeeping" by W.R. Hotchkin (a department store executive). The accompanying text reviews three films ("Not So Long Ago," "A Woman's Faith," and "The Trouble With Wives"), with commentary on actors like Percy Marmont and Alma Rubens—typical movie criticism from this era. The weathercock cartoon's joke relies on the double meaning: both the literal precarious painting task and the figurative sense of "weathercock" (something changeable/unstable), making light of occupational hazards.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“THE MANUAL OF SUCCESSFUL STOREKEEPING” W. R. HOTCHKIN Ten Years Advertising and Sales Manager for John Wanamaker, New York COPYRIGHTED BY THE ASSOCIATED ADVERTISING CLUBS OF THE WORLD The author of this remarkable vol- ume needs no introduction to those who are even remotely associated with department store merchandiz- ing. W.R. Hotchkin writes with the broad pen of long experience in department store work, and presents in detail plans that from personal ex- any he knows will profitably uild retail sales. “The Manual of Successful Storekeep- ing” is one of a set of reference books that ou cannot afford to be without, for here in cleth-bound volumes, size 5” x 744", of 300 pages each, will be found, written by persons pre-eminent in their respective fields, the quintessence of a practical busi- ness education. This ESSENTIAL BUSINESS REFERENCE LIBRARY IN 6 VOLUMES Published by DOUBLEDAY, PAGE & CO. comprises Awakening of Business By Edward N. Hurly Former Chairman, Federal Trade Commission Accounting Every Business Man Should Know By Elisha Ely Garrison Former Vice-President, Colts Patent Fire Arms Mfg. Co. The Manual of Successful Storekeeping By W. R. Hotchkin Advertising and Sales Manager, J. Wanamaker, N. Y. Advertising—Selling the Consumer Lecturer, Ur a of TU Chicag rer, Universities of Illinois, , Washington, ‘Michigan, Wisconsin ll How to Reduce Selling Costs By Paul E. Derrick International Authority The Job, the Man, the Boss By Katherine M. Fis Bleck ford, M.D., and Arthur lewcomt Authorities and Lecturers on Character Analysis This set of books has regularly sold at $15.00 for the set. We have a few sets in stock, which are offered for quick sale at a © 50% reduction or : only $7.50 per set JUDGE BOOK DEPARTMENT 627 West 43d Street New York The Practically Golden Egg (Continued from page 20) ing tale of an inventor who’s working on a horseless carriage, and the doings of his daughter, interlarded with what is quaintly called comedy or what is called quaint comedy, I will review “Not So Long Ago.” The Princess Yolaine of Inveigne, who frequently accompanies me on my weekly appointed rounds, says she knows why I like Percy Marmont. “Only,” she says, “you have more hair.” But this will not prevent me from saying that Mr. Marmont does rather poorly in “A Woman’s Faith” (there, I’ve said it), which medi- ocrity is accentuated by the decidedly good work on the part of Miss Alma Rubens. The story is one of a man who is disappointed in love and loses his faith in God and everything, includ- ing women. He unexpectedly falls in love with the devout Miss Rubens whom he finds hiding in Canada be- cause they’ve pinned fallacious mur- der charges on her fair name. Cautious painter completing a job of painting a weathercock. —Gaiety Percy saves her, sacrificing his sight in a fight to save her honor. Then Alma returns the compliment and saves him by prayers which mirac- ulously restore his vision. They get married and go to church every Sun- day after that. “The Trouble With Wives” turns out to be the trouble with Sunday funny sections. If it were not for one exceptionally fine piece of comedy work by Ford Sterling, once famous Sennettor, the whole picture wouldn’t be worth the trouble. Others in the cast are Tom Moore and his irre- pressible grin, Florence Vidor, whose capable acting goes entirely to waste, R and Esther Ralston. The story waxes and wanes about a conversation over the telephone { between Tom Moore, the hero shoe f manufacturer, and Esther Ralston, his designer. Tom speaks as follows: “Yes, I like nude baby vamps. Bring the French models to the office to- morrow and I’ll pick a couple of good ones.” What you'll gain by seeing “The Trouble With Wives” is wholly dependent upon the question, “How easy are you to please?” ; comicbooks.com