Judge — August 1, 1925 — page 36: what you’re looking at

What you’re looking at

This is an advertisement for Adams' Black Jack chewing gum, featuring the product's tagline "that good old licorice flavor!" The image shows an adult man with a young boy, both examining or considering something, with the cryptic caption "D.X. OR B.J.—WHICH?" The initials likely refer to competing products or brands of the era, suggesting a comparison or choice between options. The advertisement uses the appeal of a father-son moment to market the gum to families. The "licorice flavor" emphasis was a major selling point for Black Jack gum during this period. This represents typical early 20th-century consumer advertising targeting household purchasing decisions through emotional, relatable domestic scenes.