Judge — May 2, 1925 — page 36: what you’re looking at

What you’re looking at

This is a **cigarette advertisement**, not political satire. The image shows a Pall Mall cigarette pack and individual cigarette against a heraldic royal coat of arms, emphasizing prestige and sophistication. The advertisement's appeal relies on **class association**—pairing cigarettes with British royal imagery and formal heraldry to suggest that smoking Pall Malls is a refined, upper-class activity. The tagline "THEY ARE GOOD TASTE" directly connects the product to social status and elegance. For modern readers, this represents **vintage advertising's frank use of class signaling** to sell products, before widespread health warnings. The royal symbolism was meant to convey luxury and exclusivity to mid-20th century consumers.